Hireko is proud to announce that we have added nearly the entire line of PURE Grips to our already extensive product line.
VIEW TAPELESS INSTALLATION OF THE PURE GRIPS!
While PURE Grips may not be a household brand that many of you are familiar with, they have been manufacturing high-quality seamless grips and gained a loyal following amongst clubmakers. They offer a wide range of products, colors, extremely tight tolerances and best of all they are made here.
Each PURE grip model has a scant weight tolerance of +/- 1 gram – that’s it! For clubmakers tight tolerances means no more need to weight-sort grips or take into account grip weights after you have already taken time to balance the swingweights after you have cut the shafts, added tip pins and epoxied the clubs together.
Tapeless grip installation
One of the claims to fame for PURE Grips is the ability to install their grips without harsh solvents and the extra expense of adhesive tape. Sure, you can still install their grips like normal if you like, but they offer a customized grip installation gun that you hook up to a small compressor using a quick fitting connection and that allows you to blow on and off the grips. This not only saves you money, but time as well.
Made in the U.S.A.
Not too many companies, whether in golf or any other industry, can say their products are proudly made in the good old United States of America. I can almost hear Springsteen’s “Born in the USA” in the background and I swear it is not coming from my radio.
The PURE Grips
There are three families of full swing grips and one line of putter grips Hireko will be offering. Each family will be available in 7 different colors (Black, White, Red, Orange, Green, Blue and Grey). Let’s go through each of the lines to explain their differences.
PURE P2 Wrap Grips
This is Pure Grip’s tackiest and softest grip. The P2 Wrap features a non-buffed, perforated simulated wrap design and fits golfers that prefer a slightly softer, more muted feel at impact. This grip is great for wet or humid locations and for those that really like a tacky feeling grip that will absorb some vibration. The P2 Wrap is available in both men’s standard and midsize models.
PURE P2 Pro Grips
The PURE Pro is a slightly firmer grip than the P2 and features a uniform traction groove surface – think Velvet-style. The Pro series is their most comprehensive line as it is available in three different sizes; undersized (or more commonly called ladies), standard and midsize.
PURE DTX Grips
The PURE DTX is Pure Grip’s first collaboration with Hank Haney, who is the face of their brand and uses the products in his golf schools and teaching academies. The DTX is a combination of contrasting textures, which according to Pure Grip “delivers a great simulation of a cord feel, but adds our seamless molding and rubber technology.” I am not sure I would call it a cord feel as so many corded grips on the market are a soft cord, but I will agree it is a unique combination of rough and tacky textures. The PURE DTX is available in both men’s standard and midsize models.
PURE Classic Putter Grips
This is for golfers that prefer a standard size putter grip with a soft, smooth tacky feel. The grip molds perfectly into your hands without any harsh or sharp edges and the tackiness gives you confidence over every putt.