Under the Radar: Hireko Models That Might Surprise You

There are always sleeper golf clubs that aren’t necessarily popular in sales but gain a cult-like following. We would like to discuss some of those models that you may have looked over.

What makes a model popular? Is it advertising, product placement in the catalog or website or some other consideration like some clever way of getting a particular product into customer’s hands to try? One thing any golf manufacturer knows for certain is any popular product must perform well for a wide range of golfers.

Power Play Caiman X2 Rawpower Iron


Irons
The Power Play Caiman X2 Rawpower irons are a classic example of one sleeper model that even shocked me. It is by far the most heavily reviewed irons in our current line up by our customers; nearly double that of the second most reviewed iron. This is our only game-improvement iron that does not have an undercut cavity and possesses a low, forward center of gravity. The topline is relative narrow, doesn’t have a ton of offset and part of a family that didn’t go over as well with our customers as we had hoped.

However, there is something about this iron that evokes customers to give it high marks. What sells clubs today? The answer to that is distance. Isn’t it easier to hit a green in regulation with a 7 iron instead of a 6-iron? Or as an aging golfer starts losing strength, they remember how far they used to hit the ball. With a change of equipment, they hope to turn back the clock. The Caiman X2 Raw Power apparently is the magic elixir than can make this happen.

Power Play Caiman X2 Rawpower Iron – Clubhead Power Play Caiman X2 Rawpower Iron – Custom Assembled
$8.95 each component clubhead $21.95 each custom assembled

Acer XDS React Hybrid


Hybrids
One hybrid we had slated to be deep-sixed after the end of last year was the Acer XDS React after we decided to retire the entire XDS family. You would have thought we committed one of the seven deadly sins as we got an earful from our distributors to bring back the hybrid (and the iron too). Therefore back by popular demand, we made the full set of right-handed hybrids a standalone model.

These offer something different from any other set of hybrids we sell. They are large and forgiving where it is needed and you have a consistent set up and look at address. There is one other thing you can’t believe until you try them – they are sneaky long. These hybrids aren’t any stronger lofted, but many golfers (me included) state that these are a full club longer than similar lofted irons or hybrids they have tried. Like the Caiman X2 Rawpower irons, these too have a low and forward center of gravity.

Acer XDS React Hybrid – Clubhead Acer XDS React Hybrid – Custom Assembled
$11.05 each component clubhead $36.95 each custom assembled

Power Play Warp Speed Brassie Fairway Wood


Fairway woods
While the Acer XS Titanium fairways get all the accolades and deservedly so, it is the Power Play Warp Speed Brassie that gets the rave reviews even though is falls under the radar. This large headed 3 wood is extremely versatile. It can be played off of the deck or off of the tee as many golfers write. Who needs a “mini” driver when you can get the Warp Speed Brassie? If you want a Minnie Driver, I might suggest renting Good Will Hunting or watch the new show About a Boy, it is pretty good too. Oops, that’s the wrong “mini” driver, now back to the Brassie. Despite the lower loft (13º), it really is no more difficult to get the ball airborne versus another 15º fairway wood due to its deep center of gravity.

Power Play Warp Speed Brassie Fairway Wood – Clubhead Power Play Warp Speed Brassie Fairway Wood – Custom Assembled
$29.95 each component clubhead $59.95 each custom assembled

Dynacraft Hindsight II Putter


Putters
The Dynacraft Hindsight family has by far and away the most technology built into any putter in our entire line. These are true original designs and the concepts and features will help provide a true roll to the ball. It just goes to show that a product can look totally different than the typical putter you will find at your local pro shop or off-course store and that might be the reason why it works so well for those have given it a try. The forward press and roll face are built into both the blade and mallet version.

> CLICK HERE TO SHOP FOR THE DYNACRAFT HINDSIGHT FAMILY OF PUTTERS

These are just a handful of the quality and affordable products Hireko offers it customer. Next time you or one of your customers has an itch to scratch and is seeking new equipment for the bag; take a hard look at some of these products too.

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The Power Play Warp Speed Brassie: A Fresh New Spin on a Terrific Old Idea

The Power Play Warp Speed Brassie may just be that missing club you have been looking for all along as a control club off the tee or to reach those long par 4s

Power Play Warp Speed Brassie Fairway WoodThis year, Hireko is introducing a new type club that golfers are probable going to be unfamiliar with. That is until after today! In modern era of golf, we know there is the driver, fairway wood, hybrids, etc.  Plus, in many of the clubhead categories like the best fairway woods, they have numbers engraved on the sole like 3, 5 and 7 (which are the most common).  However, this wasn’t always the case.  History shows us all type of unique names for clubs, such as “spoon”, “mashie”, “baffy” and “cleek” to name just a few. Like a Phoenix rising from the ashes, we would like to re-introduce to you one of terms in the brand new Power Play Warp Speed “Brassie”.

History of the Brassie
For you old-timers out there, you probably recollect such a club called the Brassie fairway wood.  In fact, you might have even hit a ball with one.  For the rest of us, the Brassie was a wooden golf club with a brass sole plate – hence the name. Brass was more durable than the wood it replaced to protect the head from being hit off the ground.  One byproduct of the dense brass material was that it produced a clubhead with low center of gravity. The term “Brassie” or variants also applied to various lofted wooden clubs in the 1880s and 1890s, such as a Driving Brassie, Brassie Spoon or Brassie Iron.
VIEW TECHNICAL DIRECTOR’S VIDEOBLOG ON THE POWER PLAY WARP SPEED BRASSIE BELOW!

The loft of a Brassie was typically between 12 and 17 degrees.  In trying to replicate history, the Warp Speed Brassie is equipped with 13º of loft and outfitted with a metallic sole with a brass PVD finish.

Is the Brassie a modern #2 wood?
Close, but no cigar.  In reality, one way to describe the Power Play Warp Speed Brassie is a strong 3 wood as the weight is the same a normal 3 wood (instead of lighter like the #2) as well as lower lofted. Because of the massively large volume (we’ll get to why in a moment), we could not physically make this very special forged stainless steel fairway any lighter.

Who is the Brassie for?
The million dollar question is who is a candidate to put the Warp Speed Brassie in their golf bag?  I guess the first thing you need to understand is the purpose.  In the olden days, the Brassie could also be used off of a tee because they could provide player more accuracy and control without suffering much, if any, distance.  In keeping with that theme, the Power Play Warp Speed Brassie was developed.

Size does matter
There are a number of strong lofted 3 woods on the market, but none quite like this one. Our “Brassie” is just part of the Power Play Warp Speed line.  I’ll get ahead of myself a bit, as we have yet to introduce the other members of the family yet. But if you take a look at the diagram you will understand what we have done.

Power Play Warp Speed Brassie Compared

The Brassie has a very large footprint at address – only 12% smaller than the matching driver.  If it were the height of a typical driver, then the volume would comparable to a 380 cc driver telling you just how forgiving it is.  If you want to compare the Brassie to a typical #3 wood, then it will be approximately 24% more forgiving.  In layman’s terms – you’ll hit the Power Play Warp Speed Brassie straighter.

But remember, the face is still shallow and easy enough to hit off of the deck.  Rest assured “that ain’t gonna happen with a driver”.  We thinned the crown area out as much as possible to maintain a low as well as rearward center of gravity to get the ball up and out with less spin.

Power Play Warp Speed Brassie Face Height

As you can see, the Brassie is a versatile clubs. Undoubtedly, it is our straightest fairway wood we offer, but it is no chump when it comes to distance either.  We hadn’t even mentioned that there is a high-strength, super-thin face to boost the ball velocity coming off of the face for a combination that is awfully hard to beat.

However, if you decide on ordering a Power Play Warp Speed Brassie, there is no need for an additional #3 wood in the bag – skip to the #5.  Lastly, if you were to conduct a search for Brassie on the internet, chances are they will describe it as an obsolete club.  The funny part is if our golfing forefathers had created this beast, then Brassie would be in the lexicon of golf terms today.  Whether you are intimidated by a large driver, need a control club off the tee or a powerful fairway wood to reach long par 4s or those par 5s in two, the Power Play Warp Speed Brassie may just be that missing club you have been looking for all along.

Model #FM1458
Model #XFM1458
$29.95 each
$59.95 each