Rob Altomonte on March 12th, 2014


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Jeff Summitt on March 11th, 2014

How To Be Known as the “Go To” Clubmaker and Clubfitter Destination in Your Area (and Beyond)

Hireko Golf Catalog RequestToo many times I have heard from end consumers looking for a product or service (such as golf re-gripping, golf re-shafting, fitting, etc.) and have nowhere to turn.  Sure there are sparse areas of the country where golfers may not get near the option of services that a golfing mecca may have to offer, but they don’t where to look in their geographic area.  What they are looking for is the place to go for answers to help their game or repair a club and this is where you can help.

Clubmaking ShopLook at your business from a different perspective
Don’t take it for granted, golfers who are new to the game are not going to be familiar with all the places they can seek assistance. Often times they will think of the big box retailer as their first and maybe only choice.  While that may be an option for basic services, they have no idea they can get more personalized service elsewhere. For example, their local golf course might seem like a no-brainer.  However, many of them no longer offer services and farm it out to a local independent clubmaker.  To be brutally honest, most end consumers I speak to have entirely no idea there is a network of these independent golf clubmaking shops who may be in their own backyard or where to look to find them once I explain it to them.

Marking Clublength on RuleRaise your voice to a larger audience
I am certain there are hundreds if not thousands of our customers who may be looking for more business in their locale.  No, I don’t want to establish a clubmaker’s dot com to match potential customers to shops, rather look at how you advertise or get the word of mouth going that you are the place to go in your area for quality work at a fair price and timely turnaround.  If you are in a rural area with a limited population, how do you go about expanding to the next town (or towns) who don’t have experts to do the type of work you do?

Don’t just chase the better golfer / customer
Don’t forget the golfers that need the most help are the one beginning in this great game. We need to get them into equipment they will have a fighting chance to keep playing the game before they decide to call it quits because the game is frankly difficult.  Sure, there is a pyramid of influence if your shop can do the work for the best golfers in the area, but remember those types of golfer are limited.  The pyramid of influence also works from the ground up.  If you can help a beginning golfer get the “bug”, they are in turn going to tell other fellow beginners or players that are in a similar situation. That will grow your business and help to spread the word of what your shop is all about for years to come.

Power Play Juggernaut Driver Featured in Golf Digest


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Jeff Summitt on March 3rd, 2014

Are you still using last year’s shaft trimming guide?  If so, you may be cutting your shafts incorrectly and that can be costly.

Even if you were a good clubmaker and downloaded this year’s trimming guide, you may want to get the latest version. From time to time we found errors or omissions to our shaft trimming guide like we recently did.

Aerotech Powercoil 50
In our latest catalog (page 79) is a listing for the Aerotech Powercoil RH50 shaft for A-flex in both 0.335” and 0.350” tip sizes.  Actually this 47” shaft is a senior or ladies (A/L) combination flex shaft and the reason why it is 1” longer than the R or S-flex.  The correct trim chart should be W38 for L-flex and now W37 for A-flex in the updated 2014 shaft trimming guide.  If you go to the 2014 catalog or look at the previous on-line version of the Hireko Shaft Trimming Guide, guess what, you won’t find either of those two codes. DOH!

Again, don’t use last year’s catalog otherwise you won’t trim the shaft correctly.  Here are the correct instructions for tip trimming below or you can find them in the most recent download.


Shaft Trimming Chart725x250_2014_LOUDMOUTH


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Jeff Summitt on February 19th, 2014

If your golf grip doesn’t feel right, you are not going to play your best. Which type of golf grip is best for your game?

One of my pet peeves about any off the rack clubs by any of the major name brand manufacturers is their grip sizing.  If you are a man, you are offered one size grip and for women, they get another size. That’s it!  If you Grip Grip Tapered vs Non-Tapered Diagramhave big hands or small hands, guess what, the grip is not going to fit well.  That is why I am glad I am in the component industry and have the ability to custom the grip sizing to suit my needs and the reason why we sell the sheer number of golf grip we do.

Traditionally grips taper.  That is, the top the grip is the largest and as you get closer to the mouth or the bottom of the grip it tapers down and becomes smaller.  I want you to think about all the items you hold on a daily basis.  One is likely a steering wheel.  Guess what?  It doesn’t taper.  My shovels (including a snow shovel which I have used too much this year), brooms, rakes, pitch fork and numerous other tools around my house and barn don’t taper either.  So why should grips on golf clubs taper?

Maybe that is why I prefer midsize golf grips or oversized grips (depending on their actual size) because the lower part of the grip is built up and gives me a sense of power – like a tool.

There are certain grips that have or are currently available with reduced taper.  That is the rate of taper is less so the bottom portion of the grip is slightly larger, yet the top half of the grip is essentially the same size.  Sure, clubmakers can build up a grip with masking tape underneath the double-side tape to increase the girth.  But who wants to go through all the time and hassle when you can find grips that already have the reduced taper built into them like the new Golf Pride CP2 Tour and Wrap?  I sure don’t.

Download Hireko Golf CatalogYou can even find grips with no taper at all.  After all, your hands are the same size aren’t they?  Pictured on the far right is the Tacki Mac Unified Wrap. Other popular grips without taper are Winn’s Excel Soft Oversize, Golf Pride’s Tour Wrap 2G Jumbo and the SuperStroke putters grips.

Why aren’t more grips available with reduced or no taper at all? Is it tradition or I am in the minority? One thing is does is add weight as you have more material to build up the bottom portion of the grip. But guess what, counterweighting golf clubs is en vogue nowadays so reduced or no taper at all may also serve as a double benefit for some.

If your grip doesn’t feel right, you are not going to play your best.  The rate of taper of your grip could very well be a reason for that abnormal feel you never could put a finger on (no pun intended). That is the reason why some grips you have held seem to feel better than others even though they say they are the same size. But at least now you know there are options or what to look or ask for when you in the market for new grips.

Pure Grips Now At Hireko Golf

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New 2014 Nextt Axis X4 Driver and CX3 Wedge Offers Astonishing Value

Nextt Axis X4 Alloy Driver Component Clubhead
Nextt AXIS X4 Alloy Driver
– Component Clubhead Arriving 2/17/2014

Dual Flow weight concept and “SHOCK DAMPENING ZONE”, provides an outstanding dampening control that helps smooth out the effects of the off center hits. These are forged from 7075 aircraft grade aluminum to have the same size and weight as today’s titanium driver, but at a fraction of the cost.

Model #AMF14571B
$24.95 each


Nextt CX3 Alloy Wedge - Clubhead Nextt CX3 Alloy Wedge – Component Clubhead
The Nextt CX-3 Oil Can Finish wedges offer a unique appearance and a soft feel at impact.

Model #ZW71510BC
$9.95 each

Download Hireko Golf Catalog

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The New for 2014 Illegally Long Power Play Juggernaut Driver Has Titanic Power & Accuracy!

Power Play Juggernaut DriverHere is a little fun fact, only 1 out of every 5 golfers maintains a USGA handicap. Yet virtually all equipment companies design golf clubs to abide by the Rules of Golf for what amounts to only a minority of the golfing population.  Well that trend may be changing and Hireko will be offering a new driver that was intentionally designed to be non-conforming.

Now don’t get your tighty-whities in a bunch, this is only a single driver and we have a plethora of other golf club drivers to choose from. Remember, we weren’t the first company to make a non-conforming golf driver and we certainly won’t be the last. Hireko is introducing the Power Play Juggernaut driver for the 80% of golfers who…

  • Don’t maintain a handicap
  • Take a mulligan on the first hole
  • Roll the ball in the fairway
  • A putt is an automatic “gimmie” inside the leather
  • Play for the fun of it!

Power Play Juggernaut DriverLet’s face it golf is hard, even under pristine conditions that you see on TV.  I don’t know about you but I don’t have the luxury of beating balls year round and for hours at a time to play at the highest level.  I happen to play for the fun of it.  There is enough pressure in life that I just want to relax when I am out on the course and enjoy the company and surroundings.  I am sure most of our readers are in the same boat.

The Power Play Juggernaut was designed for the 4 out of 5 golfers that want to play better by driving the ball straighter and further – simple as that.  Every company will boast those claims with any new driver, but can they back it up? Due to all the equipment restrictions by golf’s governing body that is awfully hard to do.  But when you aren’t hamstrung by rules, you can create some pretty cool things.

Power Play Juggernaut DriverFirst, the Juggernaut is 12% larger (515cc) than the maximum allowable volume by the USGA. That is bigger, but not like seeing a watermelon on a stick. If you believe in the philosophy that bigger is better, then you will agree this allows it to be a more forgiving on off-center golf shots resulting into less time looking for errant balls and speeding up the play of the game.  Plus when you have more confidence, you can go after it a bit more and generate a little more distance knowing you have an inkling of an idea of where the ball is going.

Secondly, you will be able to generate a little more ball speed or distance from the tee because the coefficient of restitution (COR) or that spring-like effect of the ball coming off is hotter than allowable by the USGA.  We spared no expense and went to a more explosive beta titanium material for the face. Are you going to be driving the ball 50 yards more? No, as that would defy the laws of physics, but I can tell you that I have hit the longest drives at my home course with it.

Power Play Juggernaut HeadcoverOK, I can hear some of you mumbling “Are you cheating?”  It depends. If you don’t maintain a handicap, then the answer is no.  Mulligans and “gimmie” putts aren’t in the rule book nor are rolling the ball in your own fairway, but look at all of those golfers that do.  For those aging seniors who now play from the forward tees and still can’t reach the Par 4’s in regulation or beginners who need all the help from an accuracy standpoint so they don’t give up and quite the game before they ever get hooked. These are just a few reasons that the Juggernaut driver was intended for.

When you finally get hooked on golf, begin having fun once again or want to play more competitively, you have tons of choices of conforming drivers.  For now, there is an affordable driver available that is not only has a great look, sound and feel, but another option for the amateur golfer who wants to have fun and could give a rat’s behind about abiding by every single rule of golf.

Power Play Juggernaut Titanium Driver – Custom Assembled Power Play Juggernaut Titanium Driver – Clubhead Power Play Juggernaut Driver Headcover
Model #XTM13652B Model #XTM13652B Model #HCZD4414
$113.95 each $69.95 each $10.95 each

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Rob Altomonte on February 6th, 2014

Up To 50% Off Valentines Day Specials

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Jeff Summitt on February 6th, 2014

Proceeds from sales of Dynacraft SPOT Putter help Morrow County Dog Shelter in Ohio

Dynacraft Spot PutterThat dog’s name is Charlie and he is a real rescue dog. Charlie says for every Dynacraft SPOT putter sold a portion of the proceeds will go to a local animal shelter to help a fellow canine. Believe it or not, it does. Hireko is a very animal-friendly company. Charlie is part of the Hireko owner’s family alongside with Lola (Charlie’s sister). In fact, my wife and I adopted our last dog Bart after we found out it was about to be put to sleep long before his time. We have adopted numerous other animals too.  Well this year’s deserving recipient was the Morrow County Dog Shelter with a check written for $5000 thanks to you – our valued customers.


Morrow County Dog Shelter 1Morrow County Dog Shelter Story
The Morrow County Dog Shelter is located in rural Central Ohio. Unless you lived there, most Ohioans couldn’t point to it on a map. People who travel through the county are likely oblivious to much of the happenings there as they are more likely to notice the flat farmlands alongside the busy interstate. For locals traveling the county roads know it as farm country.  My wife and I took a trip there to drop off some supplies and treats.

At the way back of Morrow County fairgrounds is located a building the county didn’t have any use for. This houses a small meager dog shelter that is abutted against a wooded area with a creek out meandering through it. Morrow County Dog Shelter 2The area is deemed a flood plain and when it rains hard, the flat land tends to flood.  Several years ago they lost 32 dogs in one flood.  Today, the staff and volunteers evacuate the dogs when there is any threat of flooding. Even so, over the past 4 years 2 dogs were lost, which is 2 too many.

Inside the building are small cramped quarters for the staff and in the back for the dogs.  There is makeshift storage in a trailer for food and other items. Two runs give room to exercise the dogs when they are not in their cages.  Despite the environment, the dedicated staff is a small but mighty group that strives hard to adopt out and rescue as many dogs as possible.  They have one of the lowest euthanasia rates in the State of Ohio – 2 % and that includes sick and injured.

Morrow County is one of the poorer counties in the great state of Ohio and there are no available funds that can be appropriated. They have managed to secure land in a flood free zone, but haven’t been able to raise enough funds to put up a new building that will serve them for years to come.

Morrow County Dog Shelter 3How can you help?
There are two ways you can help an animal in need.  One is to continue purchasing the Dynacraft SPOT putter.  The other is to make a donation directly to the Morrow County Dog Shelter for their building fund. If you would like to help, here are the details to go toward their goal.

Please Donate To The Morrow County Dog Shelter!
Make check to: Morrow County Dog Shelter Building Fund
80 N. Walnut St
Mt. Gilead, Ohio 43338
Phone: 419-946-1747

Remember to do your part and spay and neuter your pets and if you are in search of a new family companion, seek out your local animal shelter first.

Morrow County Dog Shelter 4What is the Dynacraft SPOT putter?
SPOT, whose acronym is short for Stoke Path Optimization Technology, is a putter can actually adapt to the golfer’s putting stroke. First, we took the most popular putter style and adapted it to allow for 3 different hosel positions.  Here are the reasons why.  First, hosel position in relationship to the club head’s center of gravity has a pronounced effect on whether the putter is face balanced or if the toe hangs and if so by how much. Secondly, the toe hang of a putter should be matched according to the path of the golfer’s stroke for the most accurate results.

Putting Path
There are three basic classifications for describing a putter’s path.  These are commonly referred to as straight back – straight through stroke, a slight arc and a pronounced arcing path.  And each type requires a different amount of toe hang for best results. Face balanced or nearly face balanced putters are suggested for golfers who possess more of a straight back – straight through path and golfers who have a pronounced arc path generally prefer heel-shafted putters.  Those with a slight arcing path fall in-between.

Dynacraft Spot PutterHosel Configuration
In addition, the Dynacraft SPOT putter is available in 3 different hosel configurations. There is a plumber’s neck featuring a full offset, a slant neck or half offset model and lastly a straight neck producing no offset at all. The varying offsets also contribute to the amount of toe hang.  Plus offset is what controls direction with less offset being more prone to hitting the ball more to the right of their intended target line for a RH golfer.

For instance, if you have a tendency to pull the ball you might be better off with the straight neck. If you hit the ball pretty straight you might consider the slant neck.  Lastly, if you push a lot of putts, the plumber’s neck may be the best choice.

Download Hireko Golf CatalogThe Dynacraft SPOT putter is able to accommodate all types of strokes with one body style.  All you need is a 4mm Allen wrench and you can easily see for yourself on the putting green. It is not only a great fitting and teaching aid for professional club fitters, but it is a terrific everyday putter on the green as well.


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Rob Altomonte on February 5th, 2014

Hireko has lowered our flat rate shipping to $6.95 an order!

Get fast and even cheaper flat rate shipping with Hireko golf. Hireko will ship your ground shipment order to the 48 contiguous United States only, excluding Alaska and Hawaii for only $6.95 an order! For details on our shipping rates and policy please click here.

Download Hireko Golf Catalog




PURE Grips now at Hireko

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Dynamic Gold Tour Issue, Get the Tour Van Experience

First a sweep in Hawaii and now the first leg of the West Coast swing, for the first three weeks of the 2014 PGA Tour season, the winners has entrusted True Temper’s Dynamic Gold iron shafts.  That is not surprising as the Dynamic Gold golf shaft has to be by far and away the #1 played and winning iron and wedge shaft ever. As you get an opportunity to peruse our website and 2014 catalog, you will notice a new addition to the Dynamic Gold family called the Tour Issue.

True Temper Dynamic Gold Tour Issue ShaftsUnderstanding manufacturing tolerances
Before we talk about the Dynamic Gold Tour Issue, we must first talk about a particular topic – manufacturing tolerances. These exist with any steel shaft, with weight being a very important factor.   For instance, if you have two of the exact same steel golf shaft and measure the flex, the heavier one will almost always be the stiffer of the two.  This is due to the walls being thicker along the entire length of the shaft and a providing a greater resistance to deflection or bending. The greater the difference between weight and it will exhibit a greater discrepancy in stiffness.  Also, if the weights are all over the place, not only will this establish inconsistency throughout the set, but this can create flex overlap or a situation where stiff flex may be more flexible than regular flex.

Download Hireko Golf CatalogIn 1982, True Temper Golf decided to do something to improve the consistency of shafts and subsequently golf clubs being made. They decided to weight-sort their shafts to narrow ranges of weight.  For example, there would be no single S-flex, but an S100, S200, S300, S400 and S500.  The S300 sub-flex would be the middle of the road stiff flex. The S200 would be a little lighter than the S300 and the S100 even lighter and most flexible.  On the other end of the spectrum, S400 was slightly heavier than the S300 and S500 the heaviest and stiffest of all.  As manufacturing tolerances became better over the years, the S100 and S500 were all but eliminated.

When the customer purchased Dynamic Gold in the sub-flex of their choosing, this ensured the manufacturing tolerances would be much tighter.  True Temper charged a premium for the service to the point the standard Dynamic shaft was phased out in 2008 as better golfers didn’t bat an eye paying the small amount more for better quality shaft.

What is different about the Dynamic Gold Tour Issue Shafts?
To put this all in perspective, commercial grade steel shafts have tolerances no closer than a +/- 5 gram range.  These are the least expensive steel shafts and ones you would see installed by volume clubmakers. The step up from that would be in +/- 3.5g range.  These would be described as first quality or shafts that do not go through strict QC checks such as weight or frequency sorting like TT Lite or Multi-Step Lite.  With Dynamic Gold, the weight tolerances are more like +/- 1.7g between sub-flexes.  Now enter the Dynamic Gold Tour Issue. There are weight-sorted to an unbelievable +/- 0.5g tolerance or basically the absence of tolerance altogether where any tighter and there is no additional benefit.

During the 2012 Ryder Cup, Limited Edition versions of Dynamic Gold Tour Issue was released with the Team USA or Team Europe logo on the shafts.  Today the general public will now be offered the same level of preciseness allocated for tour players.  These will be available in S400 and X100 flexes in sets of 3-PW with extra 2-irons and wedge shafts in 0.355” taper tip.



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