Meet the Comprehensive Fujikura EXS Series Shafts

New Fujikura EXS Series Shafts Takes Over Where the Fit-On Max and Sakura Left Off

If you have already downloaded and browsed our 2015 catalog I would like to tell you that is not all we have to offer – far from it! To be your one stop shop for all your component needs Fujikura EXS Shaftyou will find plenty more including some hard-to-find or specialty items on our website that are available to you.

Ladies First
Sakura has been Fujikura’s lady-specific shafts for the past several years. If you are previously familiar with the Sakura models that have been offered for the past few years, then you will already know what to expect from the EXS Sakura line. For those who are having their first encounter, these are extremely lightweight, flexible, and easy to get the ball airborne and ideal for the average strength lady golfer. These are also made of premium materials and upgrades over what would typically be found in name brand ladies clubs.

Fujikura EXS Shafts

A numbers game; which wood shaft is right for me?
The EXS is a comprehensive line with various weights and trajectories. While the number of options might look confusing at first, it will be soon be easy to sort out the difference amongst the wood shafts.

Fujikura EXS weight_trajectoryTo make selecting the shafts user-friendly, the shaft’s silkscreens are color coded. The “Red” color-schemed shafts’ names end in .0 (such as 5.0 and 6.0). These happen to be the highest launching shafts in the family aside from the Sakura. In addition, the first number indicates the weight where the “5” would be a shaft that weighs in the 50 gram range and the 6 would be in the 60 gram range.

Now moving on, those shaft names ending with .1 (like the 5.1, 6.1 and 7.1), have blue in their silkscreen and these are the mid launching shafts in the family. Again, the first number represents the weight range. Lastly, the shafts ending in .2 are the lowest launching in the family and offered in heavier weight options and identified by the purple in the silkscreen.

2015 Hireko Golf CatalogHybrids and Irons
The hybrids and irons are also color coded. The EXS 65 Hybrid and the EXS 60 iron have red in their color-scheme. They are the lightest and highest launching to pair with the 5.0 and 6.0 wood shafts. The slightly heavier EXS 75 hybrid and EXS 70 iron shafts can easily be spotted by their blue color in the silkscreen and you guessed it, these match up well with the 5.1, 6.1 and 7.1 wood shafts.

All the EXS shafts are also affordable and add performance while bridging the gap between entry level (stock) shafts and the much higher priced premium models. Fujikura is an established brand you can trust just as many professional have for several years on all the major circuits.


Pour Yourself a Smoothie – New 2015 Karma Smoothie Grips Arriving Soon!

Karma Smoothie Grips
For golfers that prefer a standard size putter grip, the Karma Smoothie putter grip series is offered in multiple colors and feature a smooth surface with a soft tacky feel.

View Tech Director Jeff Summitt’s Video Review of New 2015 Karma Smoothie Grips

Karma Smoothie Grips Only $2.49 Each!

New 2015 Bushnell Neo Ghost Pocket Sized GPS Unit Now Available!

Bushnell NEO Ghost GPS
The Bushnell NEO Ghost Golf GPS is a pocket-sized, simple-to-use golf GPS for every level of golf enthusiast. It comes pre-loaded with over 30,000 courses with no membership or download fees, and the easy-to-read display gives quick and accurate distances to the front, center, and back of the green.

Additional features:
> Hazard/layup distances (up to four per hole)
> Auto course recognition
> Auto hole advance
> Shot distance calculator
> Multifunctional clip attachment
> Legal for tournament play
> One-year warranty


Miguel Angel Jimenez Wins with New 2015 Lamkin Wrap-Tech Grips

Lamkin Wrap-Tech GripsLamkin Corporation – the original manufacturer of premium golf grips – would like to congratulate brand ambassador Miguel Angel Jiménez on his thrilling victory at the Mitsubishi Electric Championship this weekend.

This win signifies the 51 year old Spaniard’s first win since becoming a Lamkin brand ambassador and the first win on any Tour for Lamkin’s new Wrap-Tech grip. Jiménez closed out his second victory in three starts on the Champions Tour with six bridies in the last nine holes, carding a closing round 66 to edge out Mark O’Meara by a shot. Jiménez displayed great control throughout the tournament, taking his opportunities when they came. This was epitomized by his tally of 12 under for the 12 par fives across the four days.

This was only the second tournament that Jiménez had put the Lamkin Wrap-Tech grips into play and they are clearly becoming a firm favorite. The win in Hawaii comes hot on the heels of a spectacular hole in one in Abu Dhabi last week and following this great start Lamkin hopes that it continues to help Jiménez to a season of highlights. Fueled by Lamkin’s exclusive Double Helix surface texture, the new Wrap-Tech delivers the perfect balance of comfort, control and feel.

The grip’s traditional wrap-style — preferred by some of golf’s greatest legends, including Arnold Palmer – offers a comfortable feel ideally suited for players who don’t wear a glove. The added traction in the unique dual pattern provides enhanced control and slip-resistance. Made with patented ACE material, Wrap-Tech is extraordinarily tacky and shock absorbing, making it perfect for all climates and conditions. Available in standard, midsize or oversize options, the grips showcase a black base color with white, red or blue detailing.


Women’s Love ‘em or Hate ‘em Attitude Toward Cosmetics

Hireko Golf Announces February Arrival of 2015 iBella Obsession Collection

A couple of years ago we came out with a new line of ladies golf clubs called the iBella Obsession. These were well…hot pink as well as white – not exactly my cup of coffee, but then again I am not the target market. Over the past few years I have had the pleasure to speak with a lot of women about the color choice our company selected upon for its’ signature ladies-specific line of golf equipment.

2015 iBella Obsession Collection
There was one camp of women who couldn’t be happier with our color choices. For those women we looked like geniuses and I didn’t mind the time to talk over the phone or read their email. And then there was the other camp of women who thought we were baboon butts for thinking that women actually wanted hot lipstick pink on anything, especially a golf club. Believe me, you are not going to win any brownie points for trying to talk or write your way out that argument. So there you have it, we made a ladies line that one, women absolutely loved it or two, they absolutely hated it. There was no middle ground.

2015 Hireko Golf CatalogThe sad part was once you got women (or young ladies) to get over the cosmetics and try the clubs, the feedback was extremely good. After all, the generous lofts and low centers of gravity made the clubs user-friendly to get the ball airborne for those with reduced swing speeds. So we decided to appease those that wouldn’t touch those clubs with a ten foot pole. Instead of coming out with an entirely new line, we added a second color option; the sleek new iBella Obsession Black series. After all, we all know that black goes with everything.

In a year from now we will know if we have satisfied our female clientele or if we create a situation where a third of the customers love the original pink, another third love the new black and then we have only alienated the other third. But by the end of the day we are making progress and for those women who do not like either color choice can always chose our men’s models custom fit with shafts, grips and lengths to suit them.

What Really is a Forged Iron Today: Dynacraft Prophet MB vs CB Iron?

Now that we finally received our first shipment of the Dynacraft Prophet MB and CB irons, it might be the time to explain what ties together (aside from the low toe weighting) these two very distinct irons.

But first, let’s briefly state how these are different. The Dynacraft Prophet MB is what I would call a player’s game improvement iron, while the Prophet CB would be in the super-game improvement category so they are for two different groups of golfer. The Prophet MB is all about feel and aesthetics and the CB is geared for maximum distance / forgiveness. However, both of the irons shaft one common quality – they are forged. Say what?

2015 Dynacraft CB and MB Irons

Forging examples HirekoForged in the traditional sense
This is where the term “forged” can be blurred. Most people that think of a forged iron think of it the way our dad, granddad and great-granddad did. The initial step involved in forging an iron involves taking a solid, tubular billet of soft steel (normal carbon steel), heating it then pressing into the rough shape using a huge mechanical press exerting several tons of force. This allows the rough shape to be stamped out and allows only for a basic shaped plain back or cavity shapes. Through each successive step, it begins to look more like a finished iron. Some forged irons and wedges will have a separate hosel piece that will be welded to the face and turn down with a lathe to ensure consistent diameter and finally the hosel drilled to accept a shaft.

The next steps all involve many hand operations as the faces are stamped or machined flat, stampings pressed in (or engraved) and the weight is reduced by grinding and sanding. Special care needs to be performed to make certain the radius of the sole or the general shape is replicated from one club to the next as all the hand operation can lead to greater inconsistencies than investment casting. Afterwards, the heads go through additional polishing steps to ensure a smooth surface to which chrome, nickel and/or copper are electroplated to the surface to prevent rusting and lastly paint filled. Yes, it is labor-intensive!

Add CNC milling into the mix
The Dynacraft Prophet MB uses a relatively new forging method which now involves CNC milling machines. The raw forgings will start out as a basic shape that possesses a plain, flat back and is left intentionally overweight. The heads are placed face down in a special fixture to hold them securely in place underneath a CNC machine to remove material in an exact manner that is programmed into the computer. This allows for virtually any intricate cavity shape that can be made through investment casting, even an undercut channel that traditional Forged Milling Processforging techniques are incapable of achieving. Depending upon the complexity of the cavity, the milling machine may take 10 to 20 minutes to mill out a single cavity. Therefore the CNC shop will be equipped with 10 or more milling machines and running at multiple shifts to produce any type of quantity. Upon completion, the heads go through the same finishing processes as a traditional forging.

“Forged” face irons
The Dynacraft Prophet CB irons as well as the Dynacraft Driving Irons that came before it utilize a different forging technique. The club will start out as two pieces; a cast body welded to a forged face. The face material is made of a harder and stronger material (in this case 17-4 stainless steel).

The face plate is a flat piece and then subject to the same huge mechanical press exerting several tons of force to compact the material into a thinner dimension. This helps to create a face that springs like a higher COR driver or hollow-body fairway wood or hybrid to promote higher ball speeds. By reducing thickness, it frees up weight that can be utilized better elsewhere. Finally, because it is forged rather than stamped or cast, the face has improved strength even before it is subject to additional heat-treatment.

So there you have it – both of the two new Dynacraft Prophet irons are “forged”, but created differently than your typical forged iron. We elected on the Prophet CB to leave out the forged part out of the name or engraved on the head anywhere to avoid any confusion you or your customers may have. However, if you see

another company label a club as forged, you will have a better understanding of the various forging techniques that are employed by today’s golf equipment manufacturers.