Set Up Realistic Goals for Scoring One Hole at a Time

At the end of the day, you may look at your aggregate score, but that’s what keeps you going are the personal victories after each hole.

Download Hireko Golf CatalogKeeping score is part of the game of golf and a measure of how well one did on that particular day for personal reasons or to decide how well you fared against an opponent(s). One of the biggest mistakes the vast majority of golfers make is the notion that they will shoot par at the onset of the round rather than looking at what their average score has been in the recent past. Sure, it is great to set goals, but those goals should be realistic.

For example, the player may average 10, 17 or even 28 over par. Believe me none of these players are likely to shoot par (or better) even on their best day. Rather, use your average score as “par” as a practical goal prior to firing a shot off the first tee. Let’s say the 17 over shooter happens to card 20 over for the round. Based on his or her recent score, that is only 3 strokes worse than normal and doesn’t sound dire enough to give up the game.

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But let’s say the same 17 over shooter shot 15 over for the day. When you think about it that is the equivalent of 2 under their “par”. That is far more rewarding than saying, “Shucks, I played well today and was still 15 over par”. This is where the law of averages prevails and the reason why you will want play again.

Golf is so psychological that in order to succeed one has to see the positives instead of dwelling on the negatives. Let’s face it golf is hard, at least for the 99% who play this game. Take the pressure off by following this logic. If you look at your scorecard, there is information aside from the hole number and its length; one of which is handicap. The handicap is a listing of the difficulty of each hole relative to one another on the golf course. If Hole #3 lists the handicap at 14, that means that of the 18 holes on the course 13 are easier and 4 are harder. It is also used when figuring out handicaps but also which hole the player gets a stroke(s) adjusted from their score. Since only 4 out of 5 players don’t maintain a handicap, we will use the latter for our example.

Golf Scorecard

Our 17 over shooter may feel like they fail if they don’t shoot par on a particular hole. But for any hole with a handicap that matches (17) or lower, they are expected to shoot one stroke more than par. That is any par 3 and they realistic goal is 4, on a par 4 it become a 5 and lastly for a par 5 a 6 is a solid score.

For the player shooting 28 over par on average, here is good news for you. Your goal is one additional stoke on all holes and two strokes on any hole with a handicap 10 or less. On our sample scorecard, take a look at Hole #5. This par 4 has an 8 handicap reading meaning that your “par” is really a 6. If you drive the ball into the right rough, play a safety shot which lands short of the green, you pitch the ball onto the green and two-putt, guess what? You made a personal birdie versus a bogie (according to the scorecard).

At the end of the day, you may look at your aggregate score, but that’s what keeps you going are the personal victories after each hole. Don’t start the day with unrealistic goals that may haunt you for the rest of the round. Just like life, every once in a while we have a bad day. But over the course of the week, month and year, things have a way of evening themselves out. If you follow this approach, you are likely to get better than regress. Maybe after 2 or 3 more rounds, that 17 over shooter is now down to a 16 over and has the yearning to get better and play more.

How To Increase Business To Your Golf Clubmaking Shop

How To Be Known as the “Go To” Clubmaker and Clubfitter Destination in Your Area (and Beyond)

Hireko Golf Catalog RequestToo many times I have heard from end consumers looking for a product or service (such as golf re-gripping, golf re-shafting, fitting, etc.) and have nowhere to turn.  Sure there are sparse areas of the country where golfers may not get near the option of services that a golfing mecca may have to offer, but they don’t where to look in their geographic area.  What they are looking for is the place to go for answers to help their game or repair a club and this is where you can help.

Clubmaking ShopLook at your business from a different perspective
Don’t take it for granted, golfers who are new to the game are not going to be familiar with all the places they can seek assistance. Often times they will think of the big box retailer as their first and maybe only choice.  While that may be an option for basic services, they have no idea they can get more personalized service elsewhere. For example, their local golf course might seem like a no-brainer.  However, many of them no longer offer services and farm it out to a local independent clubmaker.  To be brutally honest, most end consumers I speak to have entirely no idea there is a network of these independent golf clubmaking shops who may be in their own backyard or where to look to find them once I explain it to them.

Marking Clublength on RuleRaise your voice to a larger audience
I am certain there are hundreds if not thousands of our customers who may be looking for more business in their locale.  No, I don’t want to establish a clubmaker’s dot com to match potential customers to shops, rather look at how you advertise or get the word of mouth going that you are the place to go in your area for quality work at a fair price and timely turnaround.  If you are in a rural area with a limited population, how do you go about expanding to the next town (or towns) who don’t have experts to do the type of work you do?

Don’t just chase the better golfer / customer
Don’t forget the golfers that need the most help are the one beginning in this great game. We need to get them into equipment they will have a fighting chance to keep playing the game before they decide to call it quits because the game is frankly difficult.  Sure, there is a pyramid of influence if your shop can do the work for the best golfers in the area, but remember those types of golfer are limited.  The pyramid of influence also works from the ground up.  If you can help a beginning golfer get the “bug”, they are in turn going to tell other fellow beginners or players that are in a similar situation. That will grow your business and help to spread the word of what your shop is all about for years to come.

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Hireko has lowered our flat rate shipping to $6.95 an order!

Get fast and even cheaper flat rate shipping with Hireko golf. Hireko will ship your ground shipment order to the 48 contiguous United States only, excluding Alaska and Hawaii for only $6.95 an order! For details on our shipping rates and policy please click here.

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PURE Grips now at Hireko

Hireko’s Technical Director Inducted Into the ICG Hall of Fame

International Clubmakers GuildHireko’s own technical director was recently inducted into the International Clubmakers Guild (ICG) Hall of Fame for contributions in equipment & tool design and instruction.

Jeff Summitt Picture Hireko Tech DirectorJeff states, “I was quite honored to have been recognized for his nearly 30 years of service and dedication in the golf club equipment industry, especially with such a well-deserved class of individuals.”

The ICG Hall of Fame has been established to recognize ICG members and sponsors who have made significant contribution to the golf industry in one or more of the following categories: golf clubmaking, golf club fitting, golf equipment & tool design, instruction (repair, teaching, assembly, fitting, etc.), and/or provided noteworthy service for the betterment of the ICG.

Below in alphabetical order are the inductees for the Class of 2014:

1. Charlie Blume
2. Rick Canter
3. Bob Dodds
4. Tim Hewitt
5. Dave Hohnke
6. Don Johnson
7. Ed Mitchell
8. “Doc” Niimi
9. Jeff Summitt
10. Tom Wishon

Hireko Golf Catalog RequestJoin a Clubmaking Organization
Are you a clubmaker looking to advance your knowledge, skills and network with fellow clubmakers?  If so, there is an organization for you called the International Clubmakers Guild (ICG).  This non-profit organization was founded to serve a wide array of individuals from golf clubmakers, golf club fitters and club repairmen to PGA professionals, swing instructors, component suppliers, equipment designers, engineers and even golf scientists.

What is the International Clubmakers Guild?
The ICG is an independent; member owned and operated organization, where the membership determines the benefits and programs of the organization.  The organization is open to professionals and hobbyists alike, which is a great way to foster growth.  So if you want to learn more about the crafts of clubmaking, club fitting and repair this would be a great place to join.

Hireko is proud sponsor of the International Clubmakers Guild.  For addition information on the International Clubmakers Guild, please go to their website at

PURE Grips Now At Hireko Golf

Is Bore Type Relevant in Clubmaking Today?

I am going out on a limb here, but sometime in the not-so-distant future, you will begin to see bore types in woods change. 

How the times are a changin’.  This year when I was proofing and editing our upcoming 2014 catalog I realized something, those special trim notes that give our clubmaking customers fits is soon to be a thing of the past. Many customers are already confused about how to trim a shaft, especially the trim note about bore type.

A. For M1 metal woods add 1 1/2″ tip trimming, for M2 metal woods add 1″ tip trimming, for blind bore add 1/2″ tip trimming, for through bore do not add to tip trimming. (Applies only to those shafts which have a Trim Note A next to the letter code)

They ask, “Do I need to follow that trim note or don’t I?”  Well I can safely say this; the only shaft this will apply to all of next year is True Temper’s Dynamic Gold wood shaft. That’s it – and you know how few steel wood shafts you see installed into clubs today.

Golf Driver Bore Type DrawingHowever, I am going to take this opportunity and treat this as a teachable moment as there are 5 other trim notes that apply to bore type that you will need to understand.  Here is a diagram with captions describing three of those bores.  The missing one is through (or thru) bore which penetrates through the bottom of the sole. Almost all manufacturers will lump our M1 and M2 bore designations together and call them a “standard” bore metal wood even though there are no standards.

The same concept even applies to irons where we are concerned with the bottom of the bore to the ground line (BBGM).  In most irons, standard is considered 1” and if you work on older Callaway irons, the shaft went through the bottom of the bore (bore thru).  But it is not uncommon to see blade-style wedges with a 1.5” BBGM or higher.

Download Hireko Golf Equipment CatalogDoes bore type matter then?
A long time ago when wooden woods were the only choice for golfers, the shaft penetrated thru the sole or what would be call a bore thru design.  Shaft manufacturers designed their flex around that.  Over time as a way to save time is assembly, manufacturers began making the bore of their woods to stop just short of going through the sole.  This became a blind bore design or where the tip of the shaft would rest approximately ½” above the ground line.

When metal woods came about in the late 1970’s, the shaft would seat much higher off of the ground than their wooden counterparts.  In order for the flex to be as designed, shaft manufacturers began suggesting tip trimming their shafts for the bore type.  At this point in time, the shafts were all parallel tipped and allowed for this type of practice.

In the late 1980’s, Callaway became popular with their S2H2 hosel (Straight, Short, Hollow Hosel or essentially a bore thru hosel).  Initially the S2H2 started in their irons and eventually became a staple in their woods. Once again there was resurgence in shaft manufacturers designing their flex and recommended tip trimming around this type of bore due to their volume and popularity.  It wasn’t too much later that Titlist also followed with a thru bore designs in their woods, but this time with a much longer hosel or insertion depth.

To flex or not to flex
Bore type directly affects the final flex of the shaft / club and here is why.  The difference in the BBGM of a M1 (or standard metal wood) versus a blind bore head today is 1”.  By inserting the same shaft into two heads with the only difference being their bore type, then the blind bore club will be stiffer.  How much?  It would be almost the same as if we were tip trimming the shaft an additional 1”.  When you put it in that context, then most of you will understand it is noticeable.

Today, there are no new heads with bore thru hosels.  This is good for clubmakers and repairmen as this is one less laborious step to perform.  But in the same token, there is no industry uniformity in the BBGM amongst woods, hybrids, irons and wedges today. Again, this is the reason one shaft in one head may feel slightly different when installed into another head.  With offset drivers or drivers with interchangeable adapter systems, it is not uncommon for some heads to have the BBGM as high as 2”.  Guess what, shaft manufacturers have been slow to adjust and thus the reason why drivers today are a little more flexible than they were just a few years ago.

A few manufacturers might make special notes on a through bore and blind bore heads not to insert the shaft beyond 2” as not to make the shaft any stiffer. While you may not encounter this unless you are re-shafting older clubs, be aware of it. You will most commonly find these trimming indications from Aldila and Graphite Design.

Future of bore type
I am going out on a limb here, but sometime in the not-so-distant future, you will begin to see bore types in woods change.  What was once popular will come back into favor.  Plus with all the talk about launch angle and spin rates, bore type can affect those too.  But just because you may not have to be concerned with our infamous Trim Note A doesn’t mean that bore type will become irrelevant.


Can You Experience Unprecedented Driver Distances By Using Additional Loft?

Having Trouble Off The Tee? Grab a Hireko Thriver Driver and Rip Yourself a 300 Yarder

I read industry press releases from time to time, but one recent one from TaylorMade made it sound they found something revolutionary that have been available to Hireko customers for a number of years. What was it in the press release? Believe it or not, the unprecedented achievement was a driver combining higher loft (14º) with a low and forward CG. {Spoiler alert} This has been the recipe for our Thriver starting with the Acer XDS Insider to the Acer XF Thriver Driver and the most current Acer XS Thriver Driver (which has the lowest CG of the all).

Acer XF Titanium Thriver – Custom Assembled Acer XS Titanium Thriver – Custom Assembled
$94.95 each $104.95 each

Customers who have hit one of our Thrivers know it doesn’t hit the ball as high as the loft would indicate. That can be explained by the fact there is more weight concentrated on the sole which reduces spin (due to vertical gear effect). Not only that, another key to tape measure drives is solidness of contact and that is where the heavier and slightly shorter Thriver excels. This is why I say year after year this should be our best-selling driver and the number of 5 star reviews validates it.

Download Hireko Golf Equipment CatalogDon’t worry if you are confused about whether you need low spin or high spin or low loft or high loft. To be honest there is not a combination that is going to be good for all golfers. This is why Hireko offers so many different styles of clubs in various lofts. If you are unsure of what you need, seek out a qualified local clubmaker in your area who is willing to work with you. But keep an open mind to using a more lofted tee club as it could be your secret to success.

2014 Avon Grips

How To Reduce Your Golf Score and Run Up the National Debt at the Same Time

Hey, I am not making this up – this following link was reported by Senator Rob Portman (R, OH) showing how your tax dollars are at hard at work.  I am going to help save the federal government a little money here and announce another Earth-scattering way of reducing one’s golf score and that is by greatly reducing the length of each hole.  Imagine if each hole was 100 yards less how much easier it would be to score.  Not only that, think of all the money saved in maintenance like watering and fertilizing as well as reducing the environmental concerns of chemical run-off into the local waters.

Help out your elected officials and add some other tips you think that will reduce golf scores.

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