John custom grinding a wedge.
This month’s Clubmaker Spotlight will highlight the success of Hireko Golf customer John Schramm and his shop Top Shop Golf, Inc.
John custom fitting.
Q. John tell us a little about your shop’s history.
A. I started Top Shop Golf three years ago as part of a high tech driving range then called Topgolf. Our customers are avid golfers as well as golfers that are new to the game. My business is right on the tee line next to Golf Academy which increases my foot traffic immensely. Topgolf used to have a typical pro shop but elected to get out of that business due to the competition in the Dallas area and they turned the shop over to me to manage.
Q. What is your specialty?
A. My specialty is doing the custom work that the other guys can’t do in these chain stores, such as custom wedge grinds, regrooving, hot melt inside drivers, launch monitor testing outside, giving the golfer a true understanding what their launch angle and spin rate should be and a full knowledge of all shafts for the proper fit. That’s just a short list of the services I provide!
Q. John, what separates you from the competition?
What separates me from the others is experience and speed. I can literally throw on a set of grips in 10-15 minutes. In the Dallas area, golfers don’t want to skip a heart beat while they are playing so delivering services fast is essential. I can blow grips on and off, re-shaft a driver or iron while they are out on the course.
Q. What is your merchandising strategy?
A. I have established my business Top Shop Golf as a tour shop and carry a wide range of shafts from $30 to $400 and aggressively promote Hireko Drivers, Hybrids, and Irons. I am a Master Clubfitter and I offer the golfer not only Hireko clubs but a selection of OEM clubs too.
My customers are thrilled with the Hireko clubs I build for them and what’s even better is that they are priced half of what the name brands cost. Go Hireko!
John Schramm can be reached at:
Top Shop Golf
8787 Park Lane
Dallas, TX 75231
Gary Johnson has been a Hireko/Dynacraft customer for over 25 years. His shop, Condor Golf was started in September, 1985 in Phoenix, AZ. Prior to that, the name of the business was Gary Johnson Golf Enterprises in Akron, OH established in 1972. It started as a golf instruction business only and then progressed to club repair, club fitting, general club and accessory sales and then finally to custom club manufacturing. His early training in the early 1970’s was at a custom golf shop in Akron, OH by the name of Kosar Golf. Gary began using Dynacraft clubheads in the late 1980’s.
Q. Gary why is your shop successful?
A. The main reason for my success is customer service. I try to treat the customer the way I would want to be treated. Also selling only what the customer needs instead of what the customer thinks he/she needs. This might result in fewer club sales, but it also gains the trust of the customer. Also, being able to use the proven scientific data provided by Jeff Summitt and others at Hireko helps convince customers that they are getting the best equipment at the best price.
Q. What are your biggest challenges?
A. The current golf market is indeed quite challenging…the downturn of the economy, less disposable income by customers, fewer golfers playing, big box golf stores (and big box stores in general who also sell golf equipment), OEM’s who treat the component industry like a poor step-sister, huge advertising campaigns by large OEM’s, incredibly bad information passed on to the average golfers who then believe it, magazine articles written by staff who are biased towards the large OEM’s because they receive advertising dollars from those same OEM’s and knowledgeable golf professionals who give incorrect information to their clients/customers.
Q. Where do most of your sales come from?
A. Most of my business comes from my website (www.condorgolf.com), through pay-per-click advertising on Google, reward points for buying products on the site and I also promote on both Facebook and Twitter. In addition I hand out my business cards at golf courses that I play and to golfers that I get paired with during the round. The rest comes from word of mouth advertising. I also try to give some free “hand out” items whenever a customer orders any custom clubs from my site that are shipped from Condor Golf.
Gary Johnson can be reached at:
Phoenix, AZ 85085