November 21, 2012
Sale to focus on expanding the distribution of the most consistent graphite shafts in the golf industry
City of Industry, California – Hireko Golf, one of the golf industry’s most complete sources for golf clubs, components, clubmaking tools, supplies, and technical knowledge announced today that it has purchased SK Fiber Shafts to strengthen their commitment to becoming the largest online retailer of custom fit golf products and components. The acquisition adds a further strong golf brand to an already powerful portfolio that includes Acer, Dynacraft, Power Play, iBella and Karma Grips.
“SK Fiber is an established innovative brand that is trusted by golfers at every skill level,” said Hireko Golf CEO Gineta Lin. “Through this acquisition, we’ve added a premium quality, highly recognized name to our golf shaft portfolio while gaining a valuable competitive advantage in the clubmaking market.”
Since 1999 SK Fiber graphite golf shafts have been recognized by many of the world’s best club fitters, golfers and equipment manufacturers as the most consistent graphite shafts in the industry. By sourcing premium composite materials, implementing leading edge design technologies and paying strict attention to quality control, SK Fiber consistently delivers technically advanced golf shafts that deliver consistent performance for golfers of all skill levels to play their personal best.
“We’ve long admired SK Fiber’s enthusiasm for incorporating performance technologies into its shafts,” commented CEO Gineta Lin. “SK Fiber’s owner and chief designer Charles Blume will combine his expertise and talents with Hireko’s research and development department to continue developing technically advanced golf shafts that deliver consistent performance for enhancing golfers’ experiences on the golf course. This partnership is a win-win relationship for golfers and component buyers alike.
While Hireko will continue working with and sourcing from the same factory in Korea, the distribution of the SK Fiber shaft line will be moved to Hireko’s corporate and warehouse center in the City of Industry, California. Hireko’s expanded product selection, lower prices, superior custom service and technology centric design focus is the centerpiece in their strategy to become a leader among clubmakers, clubfitters and golfers worldwide.
SK Fiber Chief Designer
ph 614 209-7405
About Hireko Golf
For over 28 years, Hireko Golf has served the golf industry through its direct mail, website and retail channels. Hireko technical expertise has produced over a dozen nationally recognized publications and the Dynamic Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Apollo, Hireko, Dynacraft, iBella, Power Play and Karma. Hireko specializes in manufacturing and designing custom golf clubs. For more information visit www.hirekogolf.com.