New 2012 Project X Shafts

Project X Black
Project X graphite has established itself as the low trajectory, low spin alternative for the better player. The new Project X Black features reduced weight from the original Project X graphite for explosive power while preserving critical tip stability and low spin performance. The reduced weight of Project X Black provides increased energy transfer to the golf ball at impact for maximum ball speeds, while the Dual Torsional Control (DTC) reduces spin rates at impact for optimized peak trajectory and flatter descent angles for greater roll-out. The low launch design delivers the penetrating ball flight demanded by better players.

Project X Black 5.5 Graphite $274.99 ea.
Project X Black 5.5 Hybrid Graphite $164.99 ea.


New 2012 Aldila Shafts

RIP Phenom 50
The RIP Phenom incorporates Aldila’s Tour proven RIP Technology with a unique composite construction to create a new and innovative shaft flex profile for maximum distance and control ?the Hyperbolic Flex Zone. RIP Technology repositions the materials and patterns to optimize the performance characteristics of the shaft. The Phenom Hyperbolic Flex Zone provides a stiff tip section for optimal launch and spin control, with a very firm butt section for an incredibly stable feel, while the center section of the shaft is softer to provide outstanding kick through impact to maximize ball speed.

Aldila RIP Phenom 50 Graphite $199.95 ea.
Aldila RIP Phenom 60 Graphite $199.95 ea. Coming Soon!
Aldila RIP Phenom 70 Graphite $199.95 ea. Coming Soon!


The RIP’d NV incorporates the best performance attributes from two of Aldila’s most innovative shaft designs. The “perfect feel” and slim, stable shaft profile of the Aldila NV and the unprecedented control and accuracy of the Aldila RIP. The RIP’d NV is not just long, its longer – not just straight, its straighter.

Aldila RIP’d NV 65 Graphite $199.95 ea. Coming Soon!
Aldila RIP’d NV 75 Graphite $199.95 ea. Coming Soon!
Aldila RIP’d NV 85 Graphite $199.95 ea. Coming Soon!


RIP Beta
The R.I.P. (Reverse Interlaminar Placement) employs patent-pending technology and exclusive materials to completely transform the shaft from the inside out. The R.I.P. Technology repositions the materials and shaft design patterns to maximize the flexural and torsional performance characteristics of the carbon fiber. Through the use of computer modeling technology and exclusive materials, Aldila created a revolutionary shaft with optimum flex and torque characteristics with incredible feel. In addition, the hoop strength, or cross-sectional stability of the shaft is also increased to provide greater stability near the clubhead for maximum shot control.

The R.I.P. Beta version (skull with green eyes) is a slightly higher launching (mid) than the original stiffer tipped R.I.P Alpha version (skull with red eyes) that has been PGA Tour tested and PGA Tour proven.

Aldila RIP Beta 60 Graphite $199.95 ea.
Aldila RIP Beta 70 Graphite $199.95 ea.
Aldila RIP Beta 60 White Graphite $199.95 ea.
Aldila RIP Beta 70 White Graphite $199.95 ea.


RIP Gamma
The R.I.P. (Reverse Interlaminar Placement) employs patent-pending technology and exclusive materials to completely transform the shaft from the inside out. The R.I.P. Technology repositions the materials and shaft design patterns to maximize the flexural and torsional performance characteristics of the carbon fiber. Through the use of computer modeling technology and exclusive materials, Aldila created a revolutionary shaft with optimum flex and torque characteristics with incredible feel. In addition, the hoop strength, or cross-sectional stability of the shaft is also increased to provide greater stability near the clubhead for maximum shot control.

The R.I.P. Gamma version (skull with gold eyes) has a same low launching characteristics as the original R.I.P Alpha version (skull with red eyes) that has been PGA Tour tested and PGA Tour proven. The difference is in the higher balance point. This prevents the the club from becoming head heavy if it is either a longer club or a heavier head is used for generating greater distance.

Aldila RIP Gamma 60 Graphite $199.95 ea.
Aldila RIP Gamma 70 Graphite $199.95 ea.



New 2012 Grafalloy Shafts

Grafalloy Blackbird
It is all about maximizing distance for those that like to grip it and rip it! Extremely lightweight and longer for maximizing distance potential.

Grafalloy Blackbird $99.99 ea.


Grafalloy ProLaunch Blue Speedcoat
Features a 20% weight reduction that delivers maximum ball speed, making it the longest ProLaunch shaft ever created and the perfect choice for players seeking maximum initial launch angles with optimized spin control.

Grafalloy ProLaunch Blue Speedcoat Graphite $79.99 ea.
Grafalloy ProLaunch Blue Hybrid Speedcoat Graphite $37.99 ea.


Grafalloy ProLaunch Red Speedcoat
Reduced weight produces increased ball speeds for maximum distance and is designed for stronger swingers seeking a flatter, penetrating trajectory with reduced spin rates.

Grafalloy ProLaunch Red Speedcoat Graphite $79.99 ea.
Grafalloy ProLaunch Red Hybrid Speedcoat Graphite $37.99 ea.

Putting Fitting in the SPOT-Light

One putter I am so proud to introduce is SPOT whose acronym is short for Stroke Path Optimization Technology. Yes, that sounds like a mouthful, but based on the feedback from attendees at the PGA Merchandise Show, this is going to be a huge hit amongst clubmakers and club fitters alike.  Unlike most putters on the market, this putter can actually adapt to the golfer’s putting stroke.

First, we took the most popular putter style out there and then adapted it to allow for 3 different hosel positions.  Here are the reasons why.  First, hosel position in relationship to the clubhead’s center of gravity has a pronounced effect on whether the putter is face balanced or if the toe hangs and if so by how much when the putter is allowed to rotate freely along the shaft’s axis.  Secondly, the toe hang of a putter should be matched according to the path of the golfer’s stroke for the most accurate results.

Toe Hang or Gravity Angle
Let’s take a quick look at what causes toe hang or what is also referred to as gravity angle.  We first need two dimensions.  The one labeled A in our diagram is the center of gravity or CG offset of the head from the center line axis of the shaft in the heel-to-toe direction.  The other dimension is B or the CG offset of the head from the center line axis of the shaft in the face-to-back direction.

If A in our example is 0.29” and B is 0.66”, then the toe will hang 23.7º.   This is simply the byproduct of the arc-tangent of the A/B ratio. By moving the position of the hosel closer to the center of the face or more toward the heel, we are able to adjust the gravity angle.

The SPOT putter with the hosel in the most forward position comes closest to a face balanced situation as the center line axis of the shaft (A) passes nearest to the CG of the head.  The middle and rear two positions create additional toe hang with the more prominent amount in the heel position.

Putting Path
There are three basic classifications for describing a putter’s path.  These are commonly referred to as straight back – straight through stroke, a slight arc and a pronounced arcing path.  And each type requires a different amount of toe hang for best results.

Year in and year out, the Anser-style putter has stood the test of time.  The toe hang on this style putter usually averages around 35º, while most golfers have a slight arcing path.

Face balanced or nearly face balanced putters are suggested for golfers who possess more of a straight back – straight through path and finally golfers who have a pronounced arc path generally prefer heel-shafted putters.

The SPOT putter is able to accommodate all types of strokes with one body style.  All you need is a 4mm Allen wrench and you can easily see for yourself on the putting green.

Hosel Configuration
In addition, the SPOT putter is available in 3 different hosel configurations. There is a plumber’s neck featuring a full offset, a slant neck or half offset model and lastly a straight neck producing no offset at all.

The varying offsets also contribute to the amount of toe hang.  Plus offset is what controls direction with less offset being more prone to hitting the ball more to the right of their intended target line for a RH golfer.

For instance, if you have a tendency to pull the ball you might be better off with the straight neck. If you hit the ball pretty straight you might consider the slant neck.  Lastly, if you push a lot of putts, the plumber’s neck may be the best choice.

Putter Fitting
For professional fitters, I would encourage you to shaft up each of the hosel adapters with the same length shaft and same type grip and head off to the practice green with your customers.

With one head and 3 adapters, you have essentially 9 putters that you can interchange adapters and the hosel positions until the player sees the most repeatability for themself.  In 15 minutes or less, your customer can walk away with their recently fitted putter.  Remember, the putter accounts for 40% of all strokes taken meaning this should be the starting point of any fitting.

Even if you aren’t a professional fitter, with a little patience you can still fit yourself for the hosel type and position which provide the most repeatable results and toward lowering your score.

Paws for a Cause
Lastly, for every SPOT putter sold this year, a portion of the sales is going to be donated to our local animal shelter to help a fellow Spot.


Dynacraft Spot Putter – Clubhead $19.95 ea.

Over 50% Off Rifle Tapered Shafts!

52% Off Rifle Tapered Shafts!
Rifle steel shafts feature patented stepless design and are Frequency Matched. An excellent choice for all players. Fits 0.355 taper tip irons

Rifle Steel – Tapered Iron Reg. $35 ea. On Sale For Only $16.95 ea.!

53% Off Rifle Flighted Steel Tapered Iron Shafts!
Rifle steel shafts feature patented stepless design and are Frequency Matched. An excellent choice for all players. Flighted technology features a change in kick point within each shaft throughout the set. Long irons provide a lower kick point for higher ball flight and easier launch while the short irons have a higher kick point for a lower trajectory and greater control. Fits 0.355 taper tip irons.

Rifle Flighted Steel – Tapered Iron Reg. $40 ea. On Sale For Only $18.95 ea.!

Introducing the New for 2012 Fujikura Shaft Line!

Once you thumb through our latest catalog, you will notice nearly the entire line up of Fujikura shafts has been replaced. Therefore I want to give you a quick synopsis of the new line which can be broken down into 3 categories.

Fit-On Max
For those familiar with the Fit-On E series (100, 200 and 300) which were popular not only with professional clubmakers, but you saw these very same shafts (possibly under slightly different names) in major manufacturer’s performance shaft offerings. Taking the next step forward come the Fit-On Max series. This is Fujikura’s most comprehensive line which covers nearly all golfers. These are available in various weights and flexes for woods, hybrids and irons. The lightest shafts in the series will launch the ball the highest but as the weigh increases, the launch decreases. This should help in selecting some of the shafts especially the woods.

Description Model # Price
Fujikura Fit-On Max 56 FJMAX56 $75 ea.
Fujikura Fit-On Max 60 FJMAX60 $75 ea.
Fujikura Fit-On Max 65 FJMAX65 $75 ea.
Fujikura Fit-On Max 76 FJMAX76 $75 ea.
Fujikura Fit-On Max Hybrid 66 FJMAXHY66 $65 ea.
Fujikura Fit-On Max Hybrid 76 FJMAXHY76 $65 ea.
Fujikura Fit-On Max Iron 65 FJMAXI65 $60 ea.
Fujikura Fit-On Max Iron 75 FJMAXI75 $60 ea.

Fujikura’s high performance line for more aggressive or lower handicapped golfers is the Motore (pronounced Moh – tor – e). There are two versions of the shafts which both are designed to store energy in the tip section until just before impact. The F1 is a shaft that is firm from tip to butt to produce a low launch angle and low spin. The F3 has a slightly softer butt section to give it a little higher ball flight and feel, while maintaining lower ball spin.

Description Model # Price
Fujikura Motore F1 55 Graphite FJMF155 $125 ea.
Fujikura Motore F1 65 FJMF165 $125 ea.
Fujikura Motore F1 75 FJMF175 $125 ea.
Fujikura Motore F1 Hybrid 80 FJMF1HY80 $85 ea.
Fujikura Motore F3 60 FJMF360 $125 ea.
Fujikura Motore F3 70 FJMF370 $125 ea.
Fujikura Motore F3 80 FJMF380 $125 ea.
Fujikura Motore F3 Hybrid 95 FJMF3HY95 $85 ea.

The Sakura is Fujikura’s ladies line. The standard Sakura is very light and flexible, while the Sport version is firmer for more athletic women. New for this year is a 45g wood shaft.

Description Model # Price
Fujikura Sakura 45 FJSAKU45 $54.99 ea.


Introducing The New Karma Neion Grips – Feel The Good Vibrations!

Karma’s new NEION grips feature NEGATIVE-ION technology. Negative ions are invisible molecules inside the grip’s TPR anion material designed to reduce shock and restore bodily energy. Longer lasting than rubber grips, the NEION comes in long lasting vibrant colors with a soft and ultra-tacky surface.

Download The Karma Neion Grips Specifications Sheet Here!

Description Model # Core Price
Karma Neion Black RF131 .580″ $3.19 ea.
Karma Neion White RF132 .580″ $3.19 ea.
Karma Neion Red RF133 .580″ $3.19 ea.
Karma Neion Blue RF134 .580″ $3.19 ea.
Karma Neion Orange RF135 .580″ $3.19 ea.


Become a More Savvy Golf Equipment Shopper – Understanding Proprietary Graphite Shafts

Next time you are shopping for golf equipment (or for clubmaking shops fitting and selling new products) it is important to understand pricing and performance of today’s graphite-shafted clubs.  For instance you may wonder how XYZ-brand can sell their newly released driver for $299 with a shaft that retails for the exact same price.  Does that mean they are throwing in the head, grip and assembly for free?  Not a snowball’s chance in H E double hockey sticks. Remember, they had mark up the club for the retailer and still make money to cover their costs and overhead. So what is behind the pricing strategy?

It’s all about the head isn’t it?
Club manufacturers are all about touting their club head designs.  For instance, they want to demonstrate that their latest driver will launch the ball higher (and usually with less spin), longer and straighter than their competitors or even their previous year’s driver models.  Hireko is no different, after all that is what we design, test, tweak and then manufacturer.

But if you have noticed over the past few years the shafts the major club manufacturers are using were once considered upgrade shafts as their stock offerings?  So is it the shaft, the head or the combination of the two that is creating the benefit? Consider this the last thing a major club manufacturer wants to tout is the shaft.  After all, that is the responsibility of the graphite shaft manufacturer isn’t it?

Defining manufacturer’s stock shafts
Let’s start out with the shafts that you can see in a number of clubmaking catalogs or websites including Hireko’s. The vast majority of the shafts we sell are referred to as aftermarket shafts. You will see graphite shafts ranging from $15 for entry level shafts to $200 (or more) for performance based shafts.  They are available from well-known shaft manufacturers such as Aldila, Fujikura, Graphite Design, Grafalloy, Project X and UST Mamiya.  Plus there may be some that are from lesser known but still quality manufacturers like Apollo, New Image and SK Fiber.

The shaft manufacturers design these in-house using their own R&D resources, potentially using the world’s best golfers to help validate their designs. They promote these to golf suppliers everywhere from major name brand club manufacturers, custom fitting and repair shops down to the end consumer. Some of the exact same shafts you see on Tour and in Hireko’s catalog end up in major manufacturers clubs.

Many graphite shafts can be considered commodities. What I mean by that is they can be found at numerous locations while others shaft manufacturers’ products can be found only from select vendors or from the manufacturer themselves.  The latter tend to be more expensive as there is less competition to keep the pricing down.

A shaft made specifically for use by a club manufacturer is called a proprietary shaft.  These shafts are not available to component clubmakers and clubs to be re-shafted with the exact same shaft must be sent back to the manufacturer or to an authorized repair center for replacement. They may also have on them the name of the shaft manufacturer like Aldila or Fujikura. Examples of proprietary shafts are the TaylorMade REAX 65, Ping TFC 149D and Callaway Diablo Octane among others.

It used to be commonplace for manufacturers to offer a proprietary shaft in all their stock woods as a way to differentiate their products from their competitors as there was an aura or mystic about the shaft.  But now the trend is for most manufacturers to offer those in their stock fairways and hybrids only.

The third type of shaft is referred to as “Made For” or retail shafts. These are variations off of aftermarket shafts.  Some experts may lump these as proprietary shafts, which by definition they would be true.  However, the consumer doesn’t know or is confused between the difference of a “Made For” shaft and an aftermarket shaft the way they understand the difference between the manufacturer’s house brand proprietary shafts.

Why “Made For” shafts?
There are quite a few serious golfers who like to re-shaft their driver with the latest high-performance shaft out on the market – sometimes without even hitting the original shaft that came with the club! So that golfer heads for to their local clubmaking shop or perhaps re-shaft themselves with the popular shaft at the moment which they might have seen their favorite golfer hit on TV or read on-line how it added 15 yards to an anonymous poster on a golf equipment forum. The fact was they assumed right, wrong or indifferently the stock proprietary shaft was inferior to aftermarket shaft they coveted.

Now the golfer paid full retail for the driver, plus the cost of a new shaft and yet had to pay someone to install it (if they didn’t do it themselves).  That $299 for a brand name driver just got a lot more expensive. The manufacturers caught onto this and soon began offering aftermarket shafts or variations off of the aftermarket shafts instead of just offering them as custom options at a premium price.  The golf club manufacturers could now ride the coattails of a hot new shaft or brand. Not convinced then look at the average price for a new driver as it is now $399. But also take notice and see what shafts are in them.

To tell the difference if a manufacturer is using an aftermarket shaft or a “Made For” shaft is to look closely at the graphics.  There should be no difference in color or anything on the silkscreen like numbers that are different (55 vs. 60 indicating weight) or the name.  Aldila makes a series of shafts called R.I.P. and come in different versions (Alpha, Beta and Gamma), but the Sigma version is a “Made For” shaft.  So too would be a Cobra R.I.P. 55, but in this case you know who it is manufactured for.

Do the Math
Another way to tell the difference is to add up the retail cost of the aftermarket shaft to the proverbial $299 driver. If it is more than $399 or the retail cost of the new driver, then expect a difference in the “Made For” versus the real aftermarket shaft. The club manufacturers want you to think you are getting the better end of the deal.

You may get arguments that club manufacturers have an economic advantage.  They do, but only to a point.  Businesses rely on margins as a percentage.  For example, if a shaft costs $60 more, they are not simply adding $60 to the cost of the club; rather they are adding $60 plus a reasonable margin such as 40% making it a $100 add-on. But wait, the retailer has to make a reasonable profit (30%) too.  That $100 add-on over and beyond a $299 driver means the shaft can be no more than $45 over their normal stock option if the club manufacturer doesn’t want to lose margin.

Manufacturers buy in bulk and can expect a lower price  
That is true even among professional clubmakers who will get a discount rather than paying full retail.  This is no different than a contractor who can purchase lumber, nails and roofing materials cheaper than Joe Public buying the exact same items at Home Depot.  You have to image the discount is more on a $200 shaft than it is a $50 or $20 shaft.

By offering a “Made For” shaft, often times it benefits the shaft manufacturer as well as the club manufacturer kind of like “if you scratch my back I’ll scratch yours”.  Shaft manufacturers may discount the cost of the shaft as they can write off some of that as marketing expenses to gain market exposure in what could be a widely popular club. Both are getting a better deal, but at the end of the day, both parties still have to make money.  Shaft manufacturers want to make money just as well as club manufacturers, but I can tell you the shaft manufacturer usually gets the short end of the stick – no pun intended.

What is the difference between “Made For” and aftermarket shafts?
This can vary from a little to a lot.  Once you slap some paint and polyurethane onto a graphite shaft and silkscreen on a name, the consumer has no idea of what is underneath.  There is no kicking the tires unless you were able to hit two identical heads shafted with one being the real aftermarket shaft and the other the “Made For” version.

The only way to offer a similar type shaft at a lower target price dictated by the club manufacturer is to change from the same premium materials and not makes the tolerances as tight as the true aftermarket shaft.  These two things will change the performance and the feel of the club.

No nonsense approach of Hireko
At Hireko, we give you the option to purchase whatever shaft fits your budget.  If you end up paying for a premium shaft, you know it will be the real deal and not a watered down version.  This is why it is important for customers to understand the differences between the costs and performance of shafts so they can truly compare apples-to-apples to get the best bang for their buck.  Lastly, if it is only the upgrade shafts that are making all these major manufacturer’s drivers hitting the ball straighter and further off the tee than ever before, then maybe all you (or your customers) need is one of the many premium shafts we stock in one of Hireko drivers.

Valentine’s Day Sale! Get 15% Off Select Golf Equipment!

Use Coupon Code VALENTINE15 At Checkout To Receive Your Discount!
Sale ends February 15, 2012

Item Model# Reg. Price Sale Price 15% Off! Use Coupon Code VALENTINE15 To Receive Your Discount!
Dynacraft Prophet Tour Iron – Clubhead I3452C $19.95 ea. $16.96 ea.
Dynacraft Prophet Tour Iron – Custom Assembled XI3452C $32.95 ea. $28 ea.
Trend Oval Ladies 10-pc Package Set OVLRH $699.99 $76.46 ea.
iBella Obsession Titanium Driver – Preassembled ASHTM527 $69.95 ea. $59.46 ea.
iBella Obsession Fairway Woods – Preassembled ASHM36045 $21.95 ea. $18.66 ea.
iBella Obsession Hybrids – Custom Assembled XI35824 $48.35 ea. $41.10 ea.
iBella Obsession Irons – Preassembled ASHI3342 $15.95 ea. $13.56 ea.
iBella Obsession Graphite HSG60611 $9.95 ea. $8.46 ea.
iBella Obsession Putter Grip IBPGRIP $2.99 ea. $2.54 ea.
iBella Obsession Grip IBGRIP $2.89 ea. $2.46 ea.


Also check out these fantastic ladies clubs from Adams Golf and Tour Edge!

Ladies Set Price
Adams A7OS Integrated Ladies Set – Champagne  Complete Set $799.99
Adams Idea Teen Complete Girls Set Complete Set $499.99
Adams Tight Lies Plus Set – Ladies Complete Set $499.99
Adams A7OS Integrated Ladies Set – Regatta  Complete Set $799.99
Tour Edge Geomax Cart Bag – Purple/White $69.99 ea.
Tour Edge Geomax Cart Bag – Sky Blue/White $69.99 ea.
Tour Edge Geomax Stand Bag – Sky Blue/White  $69.99 ea.
Tour Edge Geomax Stand Bag – Purple/White $69.99 ea.
Tour Edge Backdraft GT 3 Pink Putter  $39.99 ea.
Tour Edge Backdraft GT 7 Pink Putter  $39.99 ea.

Download the New 2012 Hireko Golf Equipment Catalog

The new 2012 Hireko catalog is at printer and will be mailing January 20 so you will have it in your hands to thumb through all the new products we have added at the end of January. We say this ever year, but we truly mean it, this year’s catalog is our biggest and best ever! You will see that are serious about being your one-stop-shop for all your golf equipment needs.

For instance, if you are looking for that hard to find taper tip shaft (graphite too) or ribbed grip no one else cares to stock, we probably have it.  We now offer the complete product lines most of our vendors and of course we have them at the lowest possible prices.

We have expanded our clubmaking supplies so you have a greater selection of items like specialty ferrules to retro-fit the most popular name brand clubs and do it right the first time.

We have more accessories like our new the Sahara golf bag line and items we haven’t normally sold like rangefinders, training aids and you will see we now sell brand name assembled clubs from Adams Golf and Tour Edge.

Of course, what would a new catalog be without all the new clubhead models that you come to expect from Hireko.  We have revamped some of your favorite lines like the Acer XDS and Power Play Caiman series, added junior components, and two stunning new wedge series and seriously upgraded the putter line up.  You could say we worked extremely hard designing products this past year that will make golf a little more enjoyable next time out.

Performance-driven or budget minded our full line catalog covers it all from beginning to professional golfers. For left handed golfers, you will find no better selection anywhere. While you are waiting on your copy to reach your mailbox, we can provide you with a link to download it now.

Download New 2012 Hireko Golf Equipment Catalog

Full Version is 18 meg PDF file. Download time dependent on internet connection
For slower connections, you can download the catalog in two parts:

Download Part 1 – pages 1-88 (7 meg file size)
Download Part 2 – pages 89-176 (7 meg file size)

Download New 2012 Hireko Golf Club Price List