These golf grips really smell, but at least they smell good!
In 2009, Hireko Golf introduced another golf industry first – a line of scented golf grips for women. Before you say “What were you guys thinking?”, I’ll have to admit even I was a bit skeptical at first when it was mentioned by our product planning committee. After all, I am not exactly the target market for these products. The idea of the Karma scented grip spawned that different fragrances could be mixed into the rubber compound and each scent would provide a different therapeutic benefit.
When I got home, I entrusted my wife to give her honest assessment of what she thought about the idea. Boy did I open up a can of worms. She went on to explain aroma therapy, what is does, how it works, just how popular it is. Blah, blah, blah, blah, blah…for 30 minutes explaining what a great idea it was and why hadn’t anybody done it before.
Then it dawned on me when I looked around our living room area. In ever nook and cranny laid a jar, votive or a decorative vessel holding some sort of smelly candle or bouquet of potpourri. If it works at home, there must also be a thriving market for the Karma Scented Series grips when women are out on the course. If men can enjoy a smelly cigar while playing a round of golf, women have every right to neutralize that smell with something a little more pleasant.
At the 2010 PGA Show, we brought samples of the original 3 scented grips to our booth. I didn’t think we would get reaction since most of the attendees are men and most people come to our booth for the heads. But surprisingly, we got a lot more positive feedback than we imagined. The smelly grips, as liked to call them, were a hit.
For those of you out there who don’t believe in all this aroma-therapy mumbo jumbo, you have to admit at the least that these colorful designs that will appeal to a lot of female golfers. However, I am still waiting after nearly 3 years for my bacon-scented men’s grips. Mmm…bacon!
The Karma Scented grips are available in five colors and fragrances with all new updated graphics and texture.