This month’s Clubmaker Spotlight will highlight the success of Hireko Golf customer John Schramm and his shop Top Shop Golf, Inc.
Q. John tell us a little about your shop’s history.
A. I started Top Shop Golf three years ago as part of a high tech driving range then called Topgolf. Our customers are avid golfers as well as golfers that are new to the game. My business is right on the tee line next to Golf Academy which increases my foot traffic immensely. Topgolf used to have a typical pro shop but elected to get out of that business due to the competition in the Dallas area and they turned the shop over to me to manage.
Q. What is your specialty?
A. My specialty is doing the custom work that the other guys can’t do in these chain stores, such as custom wedge grinds, regrooving, hot melt inside drivers, launch monitor testing outside, giving the golfer a true understanding what their launch angle and spin rate should be and a full knowledge of all shafts for the proper fit. That’s just a short list of the services I provide!
Q. John, what separates you from the competition?
What separates me from the others is experience and speed. I can literally throw on a set of grips in 10-15 minutes. In the Dallas area, golfers don’t want to skip a heart beat while they are playing so delivering services fast is essential. I can blow grips on and off, re-shaft a driver or iron while they are out on the course.
Q. What is your merchandising strategy?
A. I have established my business Top Shop Golf as a tour shop and carry a wide range of shafts from $30 to $400 and aggressively promote Hireko Drivers, Hybrids, and Irons. I am a Master Clubfitter and I offer the golfer not only Hireko clubs but a selection of OEM clubs too.
John Schramm can be reached at:
Top Shop Golf
8787 Park Lane
Dallas, TX 75231