Hireko Golf To Exhibit At 2011 PGA Merchandise Show & Demo Day

View new Acer XDS React Irons at the 2011 PGA Show

PGA Golf Exhibitions and Hireko Golf announced today the 21st year of Hireko Golf’s participation in the annual PGA Merchandise Show, Jan. 27-29, 2011, in Orlando, Fla (Booth #721). Hireko will also participate in the Outdoor Demo Day at the Orange County National Golf Center on January 26.

“The PGA Merchandise Show is the premium platform to showcase our newest performance engineered golf equipment,” said Gineta Lin, VP Sales, Hireko Golf. “Hireko has evolved into a cutting edge Original Equipment Manufacturer and we are extremely excited to strengthen and build relationships with the trade and general public alike. In addition, we will be highlighting our 26 year commitment to the benefits of custom fitting with the introduction of our new QuickFit Club Fitting System.”

The Outdoor Demo Day, scheduled for Wednesday, January 26, 2010, at the Orange County National Golf Center and Lodge in Orlando will allow golfers of all abilities (trade and general public welcome) to test Hireko’s latest product line including the new Acer XDS React Irons and Acer XF Titanium Driver. Golf industry veteran and Hireko Technical Director Jeff Summitt will be available to communicate the rewards possible with custom-fitted Hireko golf clubs.

Hireko will exhibit in a new booth for the 2010 PGA Show (Booth #721) and feature their popular brands Acer, Power Play, Dynacraft, iBella, Apollo and Karma. Hireko’s CAD designed golf clubs are engineered not only to help golfers of all skill levels score better but their low prices will enable golf pro’s to make substantially higher margins than most OEMs.

Holiday Gift Solutions for the Clubmaker


If one of your customers is looking for some new clubs at Christmas for their loved one, but doesn’t know their size, or for that matter, much about their game, that can be a dilemma for any clubmaker.  On top of it, your customer wants something for them to open instead of handing them another gift certificate.  Been there, done that!

Here are some simple solutions.  One solution is to save some of those Hireko boxes or any of those boxes you have received containing shafts to replenish your stock or a club that came in for repair.  Wrap it up in some nice wrapping paper (with a golf theme of course) and place one of your gift certificates inside for that special someone to get fit and/or toward the purchase of new gear.  Make sure to put a reasonable expiration date on the gift certificate.

The other alternative is that your customer knows at least what clubs (or model) that person has hinted at. Simply build the clubs up as you would normally would, except don’t cut the butt end of the shafts to length just yet.  Then place the grips inside the box and wrap it up.  On Christmas day, that golfer can be surprised and open up a box of shiny new clubs and they can have them sized and adjusted when you get a chance to see them in person. If that person prefers another style or size of grip those can easily be swapped out.

Make your customers enjoy a worry-free Christmas this year!

New 2011 Hireko Golf Equipment!

Dam The Status Quo

Shake up your golf game in 2011 with Hireko’s most sophisticated and high performing golf equipment to date. From the Acer XDS React Irons to our new golf accessories, Hireko’s ever expanding golf equipment line is positioned not only to help you lower your scores, but is half the price of the competition too.


Acer XF Leggera Driver

Acer XF Standard Driver

Acer XF Draw
Driver

Acer XF Pro
Irons Right Hand
       

Acer XF HT Irons
Right Hand

Acer XF Standard
Irons Left Hand

Power Play System Q Adrenaline Driver

Ferrule
Block
       

Dynacraft Prophet Tour Forged CNC Irons


Acer XF Irons

3 New Models!



Acer XDS React Iron

In Stock!




Acer XK Flipper Chipper

In Stock!




Bionik Nano White Putters

In Stock!



Apollo Colored Stepless Steel Shafts

In Stock!




True Temper DG Spinner Wedge Shaft

In Stock!


New Golf Accessories

In Stock!


New Animal Headcovers

In Stock!


New Karma Red & White Wrap Grips

In Stock!


New 2011 Winn Grips

In Stock!


New 2011 Lamkin Grips

In Stock!


Karma Vanilla Scented Grip

In Stock!


Karma White Velvet Jumbo Grip

In Stock!


Karma White Velvet Midsize Grip

In Stock!



New Acculite Graphite Shafts

Download New Hireko Holiday Golf Flyer!

Check out the new Hireko Winter Holiday Flyer. What’s new?

– New 2011 Acer XF and React Irons
– New Dynacraft Prophet Tour CNC Forged Irons
– New Flipper Chipper & Bionik Nano Putters
– New Golf Accessories
– New Animal Headcovers
– Smokin’ Low Priced Closeouts
– And much more!
Flyer size: 7 meg

You can download either from Hireko or Google Docs. Both documents are the same.

Download Winter 2010 Hireko Flyer (Hireko Server)

or

Download Winter 2010 Hireko Flyer (Google Docs)

Enjoy!

Thanksgiving Holiday Wishes from Hireko Golf

While it may be an extended weekend (at least in the US) for many individuals to go shopping, take a couple days off to rest and relax or even an excuse to stretch out on the couch watching sporting events, don’t forget what Thanksgiving is all about.

Hopefully you are fortunate to be visiting with family and friends while carving the turkey, scooping up a heaping pile of homemade stuffing, passing the cranberry sauce and leaving just enough room for homemade pumpkin pie. Just take a little time lamenting what you are be grateful for. Maybe you had a memorable feat on the golf course this year like your first birdie, a personal best round or even a hole-in-one. Maybe it was more personal like the arrival of your first child or finally shipping one off to college to conquer the world. Or some one dear to you came back from Iraq, Afghanistan or a station in some remote part of the world.

Whatever you may have thanks for, all of the staff at Hireko Golf want to wish you a safe and Happy Thanksgiving!

In observance of Thanksgiving Day, our staff will be off Thursday and Friday and will resume normal business hours starting Monday Nov. 29th.

Our Biggest Holiday Sale Of The Year! Up To 63% Off!

Top Selling Drivers Up To 15% Off!

Power Play Caiman Drivers
Component

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Best Selling Irons & Hybrids Up To 15% Off!

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High Performing Putters 15% Off!

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Over 40% Off On Boys & Girls Junior Box Sets!


Acer XK Protege Junior Box Set for Age 5-8
Box set contains Driver with headcover, #5 Hybrid, #7 Iron, Putter and Bag with rainhood

Reg. $129.95
Now $75.95
Over 40% Off

Acer XK Protege Junior Box Set for Age 9-12
Box set contains Driver with headcover, #5 Hybrid, #7 Iron, #9 Iron, Putter and Bag with rainhood

Reg. $149.95
Now $85.95
42% Off

iBella Daisy Junior Box Set for Age 5-8
Box set contains Driver with headcover, #5 Hybrid, #7 Iron, Putter and Bag with rainhood

Reg. $129.95
Now $75.95
41% Off

iBella Daisy Junior Box Set for Age 9-12

Box set contains Driver with headcover, #5 Hybrid, #7 Iron, #9 Iron, Putter and Bag with rainhood

Reg. $149.95
Now $85.95
42% Off

Over 40% On Pre-Assembled iBella Ladies Golf Clubs!


iBella Obsession Pre-Assembled Titanium 12 Degree Driver

Reg. $107.10
Now $71.95
32% Off

iBella Obsession Pre-Assembled Fairway Woods
Available in #3, 5, 7, 9

Reg. $41.10
Now $21.95
46% Off


iBella Obsession Pre-Assembled Irons
Available in #4-PW, SW

Reg. $28.10
Now $16.50
41% Off

14% Off Cabretta Leather Golf Gloves!

Cabretta Leather Golf Glove
Available in Assorted Men’s & Ladies Sizes

Reg. $17
Now $6.95
59% Off

25 Ball Display Units Only $29.95


25 Ball Display – Natural
#DISP25N
Price: $29.95

25 Ball Display – Cherry
#DISP25C
Price: $29.95

Over 20% Off Junior Golf Bags!


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#BAG050

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Now $31.95
Over 17% Off

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#BAG052

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Over 17% Off

iBella Daisy Junior Bag Age 5-8
#BAG051

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Now $31.95
Over 17% Off

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#BAG053

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Now $31.95
Over 17% Off

60% Off Pre-Assembled American Wedges!

Pre-Assembled American Open Zinc Wedge
Available in Right Hand 56, 60 & 64 degrees

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Now $8.75
56% Off

Pre-Assembled Drivers Under $7!


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#ASHTM6221

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#AMDCH

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Box Sets Up To 80% Off!

Nextt Pulse Junior Set for Age 6-8 #PJ686
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Short Iron
Putter
Bag with hood

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Nextt Pulse Junior Set for Age 9-11 #PJ9117
Junior Set Includes
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Mid Iron
Short Iron
Putter
Bag with hood

Reg. $129.99
Now $61.75
52% Off
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Nextt Pro Score Mens Package Set #PSESMRH
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45% Off
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Up to 57% Off Power Play System Q2 Component Line!


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Clubmaker Spotlight: John Schramm of Top Shop Golf

John custom grinding a wedge.

This month’s Clubmaker Spotlight will highlight the success of Hireko Golf customer John Schramm and his shop Top Shop Golf, Inc.

John custom fitting.

Q. John tell us a little about your shop’s history.
A. I started Top Shop Golf three years ago as part of a high tech driving range then called Topgolf. Our customers are avid golfers as well as golfers that are new to the game. My business is right on the tee line next to Golf Academy which increases my foot traffic immensely. Topgolf used to have a typical pro shop but elected to get out of that business due to the competition in the Dallas area and they turned the shop over to me to manage.

Q. What is your specialty?
A. My specialty is doing the custom work that the other guys can’t do in these chain stores, such as custom wedge grinds, regrooving, hot melt inside drivers, launch monitor testing outside, giving the golfer a true understanding what their launch angle and spin rate should be and a full knowledge of all shafts for the proper fit. That’s just a short list of the services I provide!

Q. John, what separates you from the competition?
What separates me from the others is experience and speed. I can literally throw on a set of grips in 10-15 minutes. In the Dallas area, golfers don’t want to skip a heart beat while they are playing so delivering services fast is essential. I can blow grips on and off, re-shaft a driver or iron while they are out on the course.

Q. What is your merchandising strategy?
A. I have established my business Top Shop Golf as a tour shop and carry a wide range of shafts from $30 to $400 and aggressively promote Hireko Drivers, Hybrids, and Irons. I am a Master Clubfitter and I offer the golfer not only Hireko clubs but a selection of OEM clubs too.

My customers are thrilled with the Hireko clubs I build for them and what’s even better is that they are priced half of what the name brands cost. Go Hireko!

John Schramm can be reached at:
Top Shop Golf
8787 Park Lane
Dallas, TX 75231
Phone: 214-223-3689
Email: service@topshopgolf.com

Head Weights, Shaft Weights and Balance Points – Oh My!

Why Drivers Vary in Length and Swingweight

Do you ever wonder why drivers are a particular length or swingweight? And why they aren’t necessarily uniform throughout the industry? The answers to these questions might be more complicated than what they appear. No, we are not going to uncover a conspiracy, rather break down the components of how head weight, shaft weight and balance point directly affect what length and swingweight your next driver (or customer’s) should possibly be made to.

What is the typical driver today?
In the next year the typical driver will start to vary greatly, but for now let’s say the average driver length is 45" long and equipped with a 65g shaft and 50g grip. Lastly, the average driver head will weight approximately 200g. Instead of calling these standards, it is better to establish these as benchmarks.

Another important consideration is the shaft installed into a 45" driver isn’t the same length but shorter for two reasons. The club length is measured from the ground line up to the edge of the grip cap along the back side of the shaft, which factors in the extra material at the end of the grip (approximately a quarter inch). Secondly, few heads exist today where the shaft goes through the bottom of the sole but stops at an arbitrary position above the ground line. In the modern 460cc driver, the shaft now rests close to 1 9/16" above that ground line meaning that the cut length of a shaft for a 45" driver is 43.19".

For clubmakers out there, you are used to purchasing graphite shafts that are for the most part 46" long. This means you are lopping off on average over 2.5" of material from the shaft. So not only does the shaft you purchase becomes shorter, but it also becomes lighter.

What’s this mean to the consumer?
Most manufacturers will establish a standard set of specifications for a driver. This specification will be built around one shaft to create a certain swingweight with a particular weight head. Long are the days were a shaft is available with just the stock option. Now customers have a slew of custom shaft options to choose from so picking and choosing another shaft other than the stock option could alter the swingweight and eventual stiffness of the club as most manufacturers only produce their heads in only one weight option.

How Shaft Weight Affects the Swingweight
One of the many factors that influence swingweight is the weight of the shaft along with head weight, grip weight and length. In the following diagram we shall see how this works.

We already stated that the shaft is shorter than the club or in this case 43.19". Let’s say the balance point of the shaft is in the center of the shaft for starters, but we will revisit shaft balance point later. A swingweight scale pivots around a point located 14" from the butt end. The balance point of our shaft in this situation hangs over the fulcrum point by 7.75". Therefore the weight of the shaft adds or contributes to the swingweight the same as if it were head weight.

Every swingweight is equal to 50 gram-inches. That means for every 6.5g of shaft weight with a balance point 7.75" beyond the fulcrum changes the swingweight by one point. The 6.5g only applies at this length as it will become increasingly more the shorter the club / shaft are. The following chart shows what will happen if we have a 200g head and 50g grip with the modern 460cc 45" driver.

Raw Shaft Weight Grams
Cut Shaft Weight Grams
Swingweight Measurement
48
45.5
C8
55
52.0
C9
62
58.5
D0
69
65.0
D1
76
71.5
D2
83
78.0
D3
90
84.5
D4
97
91.0
D5
104
97.5
D6
111
104.0
D7

As you can see, the 65g cut shaft, which started out as a 69g shaft, yielded a D1 swingweight. While this is not a standard, it is a common swingweight. If we were to use a super lightweight shaft (45g), we would see a reduction of 3 swingweight points and if we used 105g steel or graphite shaft, then the swingweight would increase to D7 at the same length.

Obviously the clubmaker has the options to add weight to the head, alter the length or change grip weight to create a specific swingweight. This is one of the reasons why certain manufactures might have D2 as their standard swingweight or they make their length 45.5" instead of 45". Shaft weight has a definite influence on swingweight.

Why is this important? Shaft manufacturers make raw uncut shafts for a variety of clubhead manufacturers who all have different ideas on how their club should be made. The shaft manufacturer who produces an open sourced shaft (one you would find in any number of component catalogs like Hireko’s) has to figure what flex to build into each model. That is a tall order as not all manufacturers will use that same shaft to be built with the same head weight and length. This is opposed to proprietary shafts were a shaft manufacturer might create a specific shaft to go into one particular model and only built to one standard stock length.

Now, this is important to understand. Since shaft manufacturers cannot dictate what length and swingweight the clubs are assembled to with their products, they have to know that manufacturers typically build to a narrow swingweight range. By knowing this, the flex of the shaft can be built into the design. However, if the swingweight of the club is lower then D1, and then the shaft flex becomes progressively stiffer. Conversely, the higher the swingweight of the club over D1, then the more flexible the shaft becomes.

This is only true if standard grip weights (50g +/- 5g) are being used. For a further explanation on the affect of grip weight, check the article Tricking the Swingweight Scale. But shaft weight alone is not the only consideration as the final swingweight is also tied to the balance of the shaft.

Balance Point – The Monkey Wrench in the Equation
As mentioned before, the balance point of the shaft is not always located at the center of the shaft. Actually it is rarely there as most shafts for driver have a balance point that is approximately 52% from the tip of the shaft. Shaft balance points in driver shafts range from 48% from the tip to 56% of the length of the shaft. Shafts that have a balance point less than 50% are considered tip heavy and rare in driver shafts. Center balanced is where the shafts balance point is exactly in the middle. Lastly, if the balance is more toward the butt or the percentage is higher than 50%, then those shafts are considered butt heavy or counter-balanced shafts.

An 8% range doesn’t sound like much, but over a 43.19" shaft can be a 3.5" range. Using our example before with the 200g head, 50g grip and 45" length, let’s now look at what happens to the swingweight.

Raw Shaft Weight
Cut Shaft Weight
Shaft Balance Point Percentage Swingweight Measurement
Gram
Gram
48% 52% 56%
48 45.50 C8.7 C7.2 C5.6
55 52.00 C9.9 C8.1 C6.3
62 58.50 D1.0 C9.0 C6.9
69 65.00 D2.2 C9.9 C7.4
76 71.50 D3.3 D0.8 C8.3
83 78.00 D4.5 D1.7 C9.0
90 84.50 D5.6 D2.6 C9.7
97 91.00 D6.7 D3.5 D0.4
104 97.50 D7.9 D4.5 D1.1
111 104.00 D9.0 D5.4 D1.8

The most popular weight range of shafts today for drivers is in the upper 60g range. Using the same head, grip and length, you can see nearly a 5 swingweight point differential just by the balance point change. To put that in perspective, the 5 swingweight point differential has nearly the same effect as a 35g shaft weight change (when the balance point is in the shaft’s center).

Unlike weight, which manufacturers publish a specification, balance is point is not one of them you will ever find. So you may have no idea if the shaft is tip heavy, center balanced or butt heavy without buying it and measuring it yourself. There is one source and that is the Hireko’s Dynamic Shaft Fitting Addendum where shaft balance points are listed in chapter 2 on current shaft models.

The most popular weight range of shafts today for drivers is in the upper 60g range. Using the same head, grip and length, you can see nearly a 5 swingweight point differential just by the balance point change. To put that in perspective, the 5 swingweight point differential has nearly the same effect as a 35g shaft weight change (when the balance point is in the shaft’s center).

Unlike weight, which manufacturers publish a specification, balance is point is not one of them you will ever find. So you may have no idea if the shaft is tip heavy, center balanced or butt heavy without buying it and measuring it yourself. There is one source and that is the Hireko’s Dynamic Shaft Fitting Addendum where shaft balance points are listed in chapter 2 on current shaft models.

The Creeping Length Syndrome
Clubmakers and savvy consumers get upset with what some call the disappearing loft syndrome of irons as they seem to get strong or less lofted year after year. I don’t have time to go over that subject in this article, but I wonder if you haven’t paid attention lately to a lot of name brand manufacturer’s drivers who literally drive the market. The lengths are creeping up slightly or becoming progressively longer. Soon, 45.5" or even 46" may be the new normal.

If you do any club repair work and weigh some of the new drivers on the market, you find they still weigh @200g gram as mentioned before. But you wondered how they were able to make the length 45.5" or 45.75" and still get the proverbial standard D1 swingweight. If you paid attention, now you know the reason for it. Some of the shafts the manufacturers are using may have shaft models that are intentionally counter-balanced, to allow the use of longer length driver without having to reduce head weight. An example of this would be Aldila’s Pepper series (Serrano, Wasabi and Habanero) which you find is many name brand clubs today. The other trend is toward lighter and lighter shafts. Many of the new shafts in today’s drivers are tipping the scales in the 50 gram range instead of the 60g range since titanium drivers exploded on the market. I’ll also give you a head’s up for next year, more and more shafts are trending to weights in the 40g range.

Your Next Driver
If you are in the market for a new driver in the immediate future, then you may want to pay close attention. What is the reason for a new driver? For most golfers, it is the quest for more distance. If that is the reason a new driver is on the horizon, there are only a few ways to accomplish that. One way is going either longer, lighter or both. Lighter and/or longer provides more leverage with less effort and can increase speed and distance.

Hireko’s standard length chart or published recommended length shows that the men’s standard length is 45″ (44″ for women). This was based on using Hireko’s house brand shafts such as Acer Velocity, Dynacraft Super Collider and Power Play Adrenaline, all of which weigh 69g. With the standard Karma Black Velvet grip, the swingweight come out in the normal swingweight range. Again, every manufacturer must establish their own internal standard whether you agree or not.

However, if you are looking to upgrade to a lighter shaft or a different model, you may want to reconsider the length if you want to maintain a standard swingweight and shaft flex. The following chart will provide some difference scenarios based on the common shafts weights and balance points using the modern 460cc driver weighing 200g and using a common 50g grip.

Cut Shaft Weight Grams
Driver Length Inches
Swingweight Range
45
46
D0-D3
45
45.5
C8-D1
55
46
D1-D4
55
45.5
C9-D2
65
45.5
D0-D4
65
45
C7-D1
75
45.5
D1-D5
75
45
C8-D3
85
45
C9-D5
85
44.5
C7-D2

Conclusion
There is no way of going over every scenario possible, but hopefully this helps explain why you might consider a different driver length based on the shafts that are common in the market today. By closely examining trends and making accurate measurements, clubmaker’s are able to offer drivers that may help you on your way to longer and hopefully straighter drives off the tee!

Introducing the 2011 Nano-White Bionik Putters

ARRIVING FRIDAY, NOVEMBER 26, 2010

Make a Few More Strokes Vanish on the Green

Two of our best selling putters have received a complete make over in time for the New Year.  Each of these two putters now dons high optic nano-white paint.  Nano-white you ask?  It is a very special paint that provides not only a distinctive appearance so it is easier to align the putter toward your target, but at the same time remain extremely durable to avoid scratches and nicks much, much better than regular paint.

As mentioned there are two different models.  The first is the Bionik 101 Nano White.  This classic heel/toe weighting is finished with a contrasting soft, silver precision dual-milled face insert to ensure superior performance.

The Bionik 105 Nano White putter features a semi-mallet design. It too has a contrasting soft, silver precision milled face insert but in a striking honeycomb pattern.  For clubmakers, these take standard .370” straight putter shafts making installation a breeze.

People have to have rocks in their head for shelling out $200 for a putter. I dare you find another putter on the market that will look as sensational, perform as well and is priced anywhere close to what these two putters are.  Remember to go white if you want to see a few strokes vanish from around the green. Better yet, go Nano-White.

Bionik 101 Nano White Custom Assembled Putter $27.95 each
Bionik 101 Nano White Component Clubhead Putter $9.95 each
Bionik 105 Nano White Custom Assembled Putter $27.95 each
Bionik 105 Nano White Component Clubhead Putter $9.95 each

The New Acer XK Flipper: A Whole New Product Category

New Flipper Arriving Friday November 26, 2010

I love to tinker with golf clubs as well as find solutions to problems people might have.  The past several years I haven’t been able to play as much golf as I would like (who does?) and my golf scores showed it.  When I looked back at my rounds and studied the statistics, I found that a lot of strokes were wasted around the green.  That is whenever I missed a green in regulation I was still two putting because my recovery shots where not getting close enough to the hole.  Sound like your game?

This year I put a chipper in my bag.  Yes, I said it – a chipper – that is how desperate I was.  But it wasn’t an ordinary chipper it was our Acer XK Chipper, which many of you (or your customers) have found very useful based on the number of 5 star independent reviews.  I played with the XK Chipper for a good portion of the summer and while it might have shaved a stroke here and there it didn’t address the main problem I had.  You see most chippers are lower lofted like a 7 or 8 iron and designed to be used when there is ample room for the for the ball to land and release toward the hole.

However, that wasn’t my problem as the course I play has postage stamp greens and the shot in the bag I couldn’t pull off was when the ball landed in the rough or fringe on the short side of the green.  A conventional chipper wouldn’t allow the ball to land softly enough and it would race past the hole.  Plus the wedges, whether is was a pitch, gap, sand or even lob I could never seem to get the touch down due to lack of play as well as practice.  One time I am skulling the ball over the green and the next time is chili dipping.  There had to be a reasonable solution besides quitting my day job and practicing for hours on end.

I thought if I could help myself, then I could help others who would have similar problems.  I needed a club designed for less than a full shot that would get up in the air and then stop on a dime.  Oh yeah, it needed to be hit from a variety of lies and easy to align without opening up the face.  Hmm…the clubs I was looking for was already in my bag, but just needed additional loft.  That is how the idea for the 46º Acer XK Flipper came about.  Just think of a cross between a flop shot and a chipper for that little fly and die shot.

After giving the technical diagrams and the specs to the foundry, a few months later the first working prototype arrived.  I can tell you it didn’t take long to get the shaft cut, epoxy poured and grip installed before I headed off to the course to get it a try.  I can honestly say out of the hundreds of clubs I have put in play the past couple of years, this club made an immediate impact. It is shorter and heavier than a wedge requiring less effort to get the ball out of where it lies and it is more upright allowing you to get more on top of your line. Sadly the golfing season is over for me now.  But starting next year I will have a renewed sense of confidence and won’t have the fear of missing greens and wasting valuable strokes as I have in the recent past.

Welcome world, we would like to introduce to you the innovative Acer XK Flipper, which is not just another ordinary chipper on the market.  It is a whole new product category.

DOWNLOAD THE ACER XK FLIPPER CHIPPER SPECIFICATION SHEET HERE.

Acer XK Flipper Component Clubhead $13.95
Acer XK Flipper Assembled Golf Club $29.95