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Archives for January 2010 | Hireko Golf Blog

Introducing the New UST Line for 2010

Buy 1 UST Proforce V2 Tour Flight shaft (#USTV2TF)
1 UST 65 Gold Shaft (#UST65G) &
2 UST Comp SC Gold Grips (#RU05)
For only $94.98 (reg price $120.96)
Save $25.98!

8 UST Irod Iron Shafts (#USTIRI) &
8 UST Tour PC Grips (#RU01)
For only $89.99 (reg price $119.84)
Save 25%

Both coupons end on 2/28/10

What’s New for UST?

Chances are you are already familiar with UST (United Sports Technology) or at least those distinctly bright yellow shafts you might have seen for more than a decade now.  In the past year UST merged with Mamiya OP Sports who made some very cutting edge shafts for the techno-savvy Japanese market, to now form UST Mamiya.

UST-Mamiya offers one of the most extensive product lines in the industry.  To help you sift through all the shafts, we divided them into different families so you can see the key differences within each line.  Let’s take a quick look at each one them.

AXIVCore Series
This line integrates their AXIVCore technology which is a proprietary 4-axis weave technology that improves distance and accuracy.  How?  This is the stuff I get excited about because most graphite shafts use 3 directional layers of graphite.  One is longitudinal or runs the length of the shaft for the stiffness.  Two layers go at opposite 45 degree angles to control and balance the shaft’s resistance to torque.  But the AXIVCore adds a 4th layer that is laid 90º to the longitudinal layers to control the compression of the shaft and improve hoop strength.  This is what helps to provide pin point accuracy.

The AXIVCore technology is available in different models that Hireko stocks.

Tour Green
This is the brand new series UST-Mamiya now offers for the player seeking a lower initial launch and with low spin.  In addition, the balance point of this model has been shifted toward the tip for added stability and for increased head feel.  These are offered in the popular 60 and 70 gram ranges and these are quite possibly designed more for the stronger-than-average golfers.
$139.99 each.

Tour Black

This series is for the player seeking a high initial launch but with reduced spin.  You see most high launching shafts also produce higher spin, but this is the exception rather than the rule. The shaft is counterbalanced (more weight toward the butt end of the shaft) to help increase swing speed or offset the effect of using a slightly heavier head. The Tour Black is available in multiple weights for true custom fitting.  For instance, many golfers may use the 69g version for the driver, but opt for the slightly heavier 79g for their fairway woods for added control.
$139 each.

This series is designed for the majority of weekend warriors creating a higher launch angle with its active tip section for longer carry distances. We are offering the wood shaft in the lighter 59 and 69 gram ranges in a wide array of flexes from slow swingers to those with high speeds.  There is also an 85g hybrid shaft in this line.

$89.99 each.

Proforce Series
The Proforce technology has been UST’s flagship line ever since it burst on the scene winning the 1999 Masters with its revolutionary Proforce Tip Technology.

The V2 is probably the most popular of their premium line. The firm tip section produces a very stable, consistent golf shaft with a medium trajectory.  Plus the low torque is combined to harmonize with today’s larger clubheads.  We offer the wood shafts in the 65 and 75 gram ranges to work not only in drivers, but fairways too.  There are two different hybrids shafts.  One is designed for those with a .335” hosel. The other is .370” and that’s the one to fit all of Hireko’s branded hybrids.

$59.99 each.

V2 Tour
If you haven’t noticed, beginning January 1, 2010, the USGA changed the rules pertaining to grooves.  So what does that have to do with shafts?  Ball manufacturers are just going to adjust the aerodynamics on the ball so it spins more, and you guess it, some of you can expect a higher ball flight.  The V2 was designed to combat this by providing a lower boring ball flight.  Those wily engineers thought of it all…
$69.99 each.

Rv2 Iron Shafts
These shafts have been a stable in their line for a while and considered tried and true. For the better golfer looking to transition to graphite shafts to reduce both shock and fatigue in their irons, but without sacrificing accuracy, the Rv2 should get some very strong consideration. These are available with a very neutral smoke mirror and black color scheme in two popular weights; 75 and 95g.

These are also tip heavy shafts.  What this means is that golfers can maintain the same steel lengths as they have been accustomed to and still achieve a standard swingweight range rather than having to make the clubs an additional ½” longer like with typical graphite shafts to get the proper weight.
$24.99 each.

UST Series
At a price that a majority of golfers can afford, you will find a collection of high performance shaft models re-designed with the purpose of offering better fitting options with today’s woods, hybrids and irons. This series will only have the UST name on the shafts, but that doesn’t mean you will see a drop off in the performance or quality.

65 Gold

The shafts use the very same, advanced, high modulus carbon fiber materials used in the original Proforce models. If you are looking to hit the ball further with greater accuracy, the 65 Gold are going to be right up your alley.
$39.99 each.

The iRoD (name is derived by combining iron and hybrid) is a completely different shaft from the first version; reborn as an all-new, low-cost “transition” mix and match iron/hybrid series. The iron shafts are intended for use in 5-iron through wedges, while the hybrid version is designed for longer 3 & 4 irons/hybrids.  The mix and match option provides a more uniform appearance in the bag.
$11.99 each.

Competition Series
These have been long staples of the UST line. These very affordable, combination flex shafts are available in a stylish red and black color scheme and will match well with several of our Acer and Power Play models.  The lighter weight combo design of the Competition 65 Series provides the ultimate club building flexibility and helps maximize distance, while offering golfers the perfect fit.
Irons $13.99 each, Woods $15.99 each.

Frequency Filtered™ Putter Shafts
Believe it or not, UST engineers thought of it all by providing shaft technology dedicated to the putter. This technology is radically different by combination of vibration-dampening graphite with steel to filter out the ‘static’ noise and leave only the good vibrations to transfer to your hands for improved feel.

We offer two different versions.  One is a straight 0.370” parallel shaft for most normal applications and a compound double bend designed to create the lie and offset into mallet putters with a 90 degree socket.

Starting at $28.99 each.

You might have had to do a double take, but that’s right, UST Mamiya has now entered the grip market with three different styles and colors to choose from. For those who are into branding the product you play or sell, now you can have color coordinated grips to match their popular line of shafts.

Tour PC
This all black offering made from premium materials provides a velvety soft feel in an exceptionally torsionally tight, long lasting grip.
$2.99 each

Comp SC
Featuring a select compound/ multi-color design, UST Mamiya designers utilized only the finest quality natural rubber available to create this unique grip. The three quarter wrap in the upper section provides low torque as well as the ultimate in traction and feel.  These are available in 4 different colors.  The Black / Gold colors matches the UST-Mamiya AXIVCore and V2 lines, while the Black/Blue, Black/Red and hot new Black/White will match the majority of heads on the market.
$2.99 each

Pro DC
The Pro DC features a dual compound/multi-color/ half-cord design unique to and exclusively developed by UST Mamiya. The Pro DC features a unique 4/3 compound, often preferred by better players and avid golfers looking for both torsional strength in the upper hand and a soft, velvety feel in the mid section of the grip.  These are offered in the same snazzy colors as the Comp PC grips.
$7.49 each

Are You Looking for More Distance?

Top 6 Ways To Go Longer

If you are looking for a magic elixir or at least the absolute answer to this question, neither exists. The problem is distance is a function of many things; some are physical and others are equipment related. Since we are club manufacturers let’s focus on the latter and review the different components to possibly achieving more distance.

#1 Solidness of contact
This might surprise you that this is the first item listed, but when you think about it, it makes perfect sense. Whenever you mis-hit the ball, there is a certain amount of energy loss from the clubhead from twisting. While drivers and other clubs have become more forgiving over the years to reduce the gap in distance between a perfect and less-than-perfect shot, the fact is you still lose distance.

Manufacturers know that you are looking for more distance and produce products that on occasion will deliver that promise. However they hope that you have selective amnesia and forget your bad shots or what you might do on average. They know the ego of the average golfer will remember that one tape measure shot they hit.

#2A Club Length
This should come as no surprise, after all the USGA has a limit for club length (aside from putters) of 48”. Most golfers never swing a driver anywhere near this length as most golfers would find it unwieldy to swing. But those that do make solid contact could try a club that is ½” or an 1” longer to see if the added leverage from the longer swing arc increases swing speed and distance without sacrificing accuracy. If it doesn’t there is an easy solution without harm. The grip can be removed, cut down and re-gripped. But unless you try you will never know if the added length could be the solution.

On the other hand, if you already have inconsistency in hitting the center of the face, then you could try a shorter club. But before you go lopping off part of the shaft, trying gripping down on the club first and see if that doesn’t help. In some cases you may start to loose feel in the head. This is why we offer a couple heavier heads in the Acer XDS Thriver and the Caiman Raw Power 3 wood as solutions for shorter length clubs to gain solidness of contact and added length. Believe it or not, shorter can result in longer shots too in certain circumstances.

#3 Weight
One of the other solutions is to lighten the club so it can be swung faster. To a certain degree weight goes hand-in-hand with length. Usually a lighter shaft is suggested for a longer length, but not always. Since heads don’t vary much in weight across the industry, the shaft weight is the primary determinate of the club’s overall weight. There any many new shafts now being made lighter. For instance most stock driver shafts come with shafts in the 60g range. Look for shafts in the 50g or even lighter. Some of these shafts are surprisingly stable like the True Ace Death Stick that will hold up for golfers with high swing speeds. There are several new steel iron shafts available too such as the True Temper GS-75 and Apollo Acculite series.

Weight does control your tempo, so too light can be just as bad as too heavy in producing a repeatable swing. If you have a shorter, more compact swing or a quick tempo, a lighter weight shaft may not be your solution.

#4 Weight Distribution
We mentioned earlier about heavier heads for shorter lengths to combat the lack of feel. Weight can be added via lead tape (although not the prettiest), heavier screws if the head is screw weighted like our Power Play Q2 driver or even with the use of lighter weight grips.

Weight can also be added to the butt end to lighten the swingweight or heft of the club. Counterweights are perfect for this. Yes it adds weight to the club, but it can help alleviate a head heavy feel especially in longer-than-normal clubs, most notably drivers.

#5 Direction
That “feathery fade” you like to call your slice is robbing you of all sorts of distance. This is why we offer a wide range of clubheads to help keep you on the straight and narrow. Whether is it the offset of the Acer XK Draw, the closed face angled options of the Dynacraft Prophet ICT2 or the internal weighting of the Acer XDS Insider, we can help get that “weak fade” out of here not only to find more fairways, but get more distance too.

#6 Trajectory
Don’t always assume lower loft will get you more distance. Golfers struggling getting the ball airborne are robbed of distance and aren’t even aware of it. If you fail to hit the ball as high as those you play with, consider clubs with more loft, lower center of gravity or both. This applies not to just drivers, but all clubs and that is the reason why we offer such a variety. The iBella Bellissima is a perfect example, plus we have many higher lofted drivers to choose from and irons like our Acer XK HT and Cabriolets.

There are a few of the items to look at either individually or in tandem to hopefully gain you some more distance. Don’t forget those that the longest distance is usually the straightest. So concentrate first and foremost on solidness of contact and direction. But don’t be afraid to experiment. After all you have no excuse not to try something new with Hireko’s low prices.

New 2010 Golf Equipment Accessories

New Accessories Just Arrived

If you are not cooped up in the house because it is freezing outside or have a half-a-foot of snow to shovel, consider yourself lucky. But if you are, do some of that house cleaning you had been procrastinating by organizing those golf balls you have been collecting. There is no better way than putting them all in one nice wooden display case.

Just arrived in our warehouse are eight different styles and finishes to choose from to put those balls you saved from playing Pebble Beach, Bethpage Black, Pinehurst #2 or Bandon Dunes. OK, maybe you didn’t get to play those courses, but you get my drift. Whether you played them or your brother, uncle or boss sent them to show off where they spent their last golf vacation while you were busy working, there is room to display 25, 30, 63 or 72 balls.

Each of the displays is made of natural wood, have a nice green background and can be proudly placed on the wall or on a desk. The 30 and 63 ball display cases feature glass door fronts which are perfect to keep your balls dust-free.

We also just received 3 beautifully colored 68” heavy duty umbrellas. Be prepared this year when it finally does decide to rain or get rid of that old ratty one you have held onto for years. The best news is these do not have logos so you won’t feel like you will be a walking billboard whether out on the course or dodging rain drops to go to your favorite golf store. These are available in two-toned navy and white, black and white, and white and black.

Last but not least, you can hone your golf swing year round when you are not out at the course or your local driving range with our new heavy duty practice mats. We now offer a 2 foot by 3 foot chipping mat and a larger 4 foot by 5 foot driving range mat perfect for use with our large practice net.

Remember don’t pay full retail for these same items that you can purchase from Hireko at half the cost. Plus all these make nice gifts for your favorite golfer even if that it you!

Ball Displays Starting At $45.95

Umbrellas $16.95

Hitting Mats Starting At $44.95



New 2010 Aldila Golf Shaft Have Arrived

has introduced several new exciting shafts this year.  Let’s start off with the En Fuego series or what I like to refer to as the “Pepper” shafts.  These three models offer something a little different from the norm. While each shaft has the same very light weight, they produce three distinctly different ball flights.

The Habanera goes high, Serrano low and the Wasabi in-between. I’ll also let you on a little secret. One feature you won’t see in the product literature is that the balance point of each of these shafts is shifted 2” closer to the butt end.

Are you looking for more distance?  Of course you are.  But how can you achieve that?  You can either use a heavier head or you can make the club longer.  In either situation the much higher balance point will prevent the club from becoming head heavy and unwieldy.  Now all you need to decide on is which variety of pepper (or how much heat) is best for you.

These shafts are getting some major play as a few of the major manufacturers will use these same shafts in their latest offerings. The Wasabi will be one of two stock options for the Adams Speedline FAST 10 drivers, while the Serrano will be one of the stock options in Pings G15 drivers, both of which retail for $300 or more.  You can get the exact same shaft technology in an Acer, Power Play or Dynacraft brand driver for much less.

People love technology they can see, like Aldila’s patented S-Core which is visible in their Voodoo series.  The S-Core helps reduce shaft ovalization during the swing so you are more accurate and obtain more distance.  There is now a new Voodoo Hybrid shaft to round out the series.

This might take a little explaining, but the new NV Voodoo is different from the original Voodoo, not just because one is green and the other red. You see the original Voodoo was based on the VS Proto and all those advance fibers and carbon-nanotubes, but with the S-Core technology added.  The NV Voodoo is like the original NV series (you know, like the green one) but with the S-Core added.  So you get the same benefit of the S Core, but the NV Voodoo isn’t quite as stout in the tip.  That’s the difference!

Speaking of the NV series, Aldila has it right this year with the state of the economy. Long time favorites like the NV and NVS series, are now at an astonishing new lower price.  Now you can get some serious shafts for some small coin.

Lastly, Aldila has introduced a hybrid for their Value Series (VL / VX).  Not only does this provide a low cost hybrid offering, but this finally gives ladies and seniors a hybrid specific model in our product line.

These are just a few of the Aldila shafts that Hireko has to offer.  It is no wonder that year after year, Aldila shafts are favorites not only on the professional circuits but in bag all over the place.