Hireko Golf is introducing another golf industry first – a line of scented golf grips for women. Before you say “What were you guys thinking”, I have to admit I was a bit skeptical at first when it was mentioned by our product planning committee. After all, I am not exactly the target market for these products. The idea of the Karma scented grip spawned that different fragrances could be mixed into rubber and each scent would provide a different therapeutic benefit.
When I got home, I entrusted my wife to give her honest assessment of what she thought about the idea. Boy did I open up a can of worms. She went on to explain aroma therapy, what is does, how it works, just how popular it is. Blah, blah, blah, blah, blah…for 30 minutes explaining what a great idea it was and why hadn’t anybody done it before.
Then it dawn on me when I looked around our living room area. In ever nook and cranny laid a jar, votive or a decorative vessel holding some sort of smelly candle or bouquet of potpourri. If it works at home, there must also be a thriving market for the Karma Scented Series grips when women are out on the course. If men can enjoy a smelly cigar while playing a round of golf, women have every right to neutralize that smell with something a little more pleasant.
Also, the Karma Scented Grips are receiving quite a bit of national press. Golf Digest for Woman even blogged about them!
For those of you out there who don’t believe in all this aroma-therapy hocus pocus, you have to admit at the least that these colorful, floral designs that will appeal to a lot of female golfers. I am just waiting for us to figure out how to make a bacon-scented men’s grip for me…
The Karma Scented grips are available in three colors and fragrances.
Calms feelings of anger and frustration and helps to overcome tiredness.
Pink Karma Scented Ladies Grip $.89 each
Calms the central nervous system reducing anxiety and leads to enhanced mental functioning and acuity.
Green Karma Scented Ladies Grip $.89 each
Reduces muscle tension and encourages deep relaxation for a soothing, calming and reassuring mood.
Purple Karma Scented Ladies Grip $.89 each