Are you overwhelmed with the plethora of iron designs available to you today?
Do you need help choosing that prefect set of irons? Well look no further, for the past several years Hireko has conducted rather extensive research on not only why people prefer what they do, but how to increase performance. We will now let you in on the secret and you might be surprised just how easy this process can be. But first off, please answer the following question.
What is you favorite color?
- Light Blue
- Dark Blue
- Gray / Silver
We told you it was easy. Check your answer below to tell a little about your personality as well as what clubhead model you should choose based on your answer.
You are affectionate but may show your weaknesses and need support
Use the Acer XP 905 Ladies.
You are creative and like to solve problems and do not feel that you are rushed
Use the Lady Acer XK.
You have high aspirations and want the best available possible
Use the iBella Obsession
You are down-to-earth and need to feel emotionally secure
Use the iBella Bellissima.
Gray / SilverYou need to relax from the daily stress but you have excellent self-control.
Use the Acer XP905 Pro.
The science behind the selection process
It’s not questions whether or not you prefer boxers or briefs, coffee or tea or any other like that. Marketing departments collectively spend hundreds of millions of dollars a year in finding these associations or relationships in consumer buying habits. One field we are Hireko spend an enormity amount of time researching is color psychology, which has been practiced as far back as the ancient Chinese and Egyptians.
Research has demonstrated in many cases that color is directly related to the mood or disposition of a person. Those same traits such as calmness to irritably or excitement can easily be pass on to everyday things like swinging a golf club. For instance, people who liked black tend to be of higher caliber golfers as they often have the discipline to practice frequently and hone their skills. Golfers that preferred red as their favorite color will exude excitement, strength and speed. Therefore the clubhead specifications need to match those traits such as stronger lofts and greater forgiveness.
This is the scientific reason why certain colors in the medallion or the paint fill are carefully selected on each models of clubheads; not randomly as some may suspect.
Now answer the following question:
Are you a dog person or cat person?
Believe it or not, shaft material selection all boils down to this one question. If you answered dog, then you need a steel shaft in your irons, but if you answered cat, select graphite shafts. We also found a high correlation with the dog’s weight (based on the person’s favorite breed) and shaft weight. If the dog weighs over 55 pounds, then those preferred standard weight steel. If the person’s favorite dog breed ranged between 20 and 55 lbs, the owner preferred lightweight steel. For those that preferred dogs in the toy category (less than 20 lbs), they preferred ultra-lightweight steel shafts. However in double blind testing, the same correlation did not exist with graphite iron shafts.
Think about it, people who own a large dog will need to be physically stronger than someone that owns a smaller dog. If you don’t believe me, try holding the various sized dogs on a leash with other dogs or animals around and see how much strength is necessary to control them. There are many other psychological questions that are directly related to fitting. Please scroll down and see this entire list…
With advances in the all of the sciences, some day this type of fitting may become a reality. While there may be some coincidence in the color psychology iron suggestions it is important to realize there are no shortcuts to becoming properly fit. Sometimes this process can take a lifetime as our bodies and skill levels constantly evolve. But for now, if you are interested in seeking the right type of equipment for your game, please contact our technical staff.
Tags: golf club iron design