Hireko Opens New Scandinavian Office!

Hireko Golf Announces Opening Of New Scandinavian Golf Equipment Center

New Office Will Serve Norway, Sweden, Denmark and Finland

CITY OF INDUSTRY, CA – April 8, 2009 – A new dedicated Scandinavian sales and distribution office has been established by Hireko Golf, the leading direct marketer of custom fit golf clubs and components. Stockholm, Sweden will act as the current headquarters and will serve Norway, Sweden, Denmark and Finland. With a growing golf population, Hireko Scandinavia will provide a high level of support and distribution to encourage the adoption of their high quality golf equipment.

The 2009 Hireko Acer XK Irons were featured in
Golf Digest’s Hot List Issue and was listed as a “Best Value”
iron. The irons will now be available at Hireko Scandinavia.

“We are delighted to be opening a new office in the heart of Scandinavia. This is a key region for us, and one in which we have many customers,” states Vice President of Sales Gineta Lin. “We believe that offering a local service will benefit both our customers and the business as we continue to move forward. Products will be delivered quicker and technical support and service offered on-site and through the new Hireko Scandinavia website.”

Hireko Scandinavia will be led by golf industry veteran Anders Oldstedt who has been clubfitting and clubmaking golf clubs for more than 10 years. In 2003 he started a professional clubmaking business to sell and promote high quality golf components in the Scandinavian market. “We want to build stronger relationships with our customers and look forward to working with them and seeing strong growth in a wide range of golf products,” states Oldstedt.

The new Scandinavian facility features the latest technology to ensure a proper clubfit including loft and lie adjustments, swingweight matching, frequency matching and shaft and spine location and alignment services.

The contact information for the new Hireko Scandinavian office is:

Hireko Scandinavia
Hälsingegatan 35
Email: info@hirekogolf.se

We encourage you to speak with Hireko Scandinavia for your next purchases, technical or sales related questions, assistance and instant supply of professional golf equipment. Hireko is poised to become the preferred choice for thousands of Scandinavian golfers in the coming year.

2009 True Ace Golf Shafts Just Arrived!

Are You Feeling Blue?

For those who have used and relied on our Cadence line of shafts for a couple of years may be disappointed that they are no longer available this year.  But don’t feel blue.

Hireko has developed a whole new Cadence line for this year that is a culmination of some of the previous Cadence shafts, True Ace and a few other tried and true shafts to make a comprehensive line of shafts for drivers, fairways, hybrids and irons.  The shafts will be color coordinated to reflect the swing style of the player is was designed for.  Here is a quick breakdown of the lines.


True Ace Cadence Blue

True Ace Cadence Blue Ultralight 60 $19.95

True Ace Cadence Blue Ultralight 60 $19.95

The Blue series is designed for golfers with smoother swings or those seeking slightly higher launch conditions without sacrificing control. The wood shaft is suitable for drivers and fairway woods and the iron shaft serves double-duty by making an excellent hybrid shaft as well. The lower frequency (stiffness) and low torque provide a uniquely soft feel, yet providing high performance results.

Continue reading “2009 True Ace Golf Shafts Just Arrived!” »

What Do You Do When You Have A Closed Clubface?

How to handle a closed clubface golf club

I am always amazed at how resilient humans are making adjustments so quickly.  Let’s face it, we can hit virtual any golf club (assuming it the same handed). But we hit some clubs (much) better than others. I have said this a million times, but the reason why we make these adjustments is that we are result-orientated.  When a golf club does not fit the natural tendencies of the golfer’s swing, they will manufacturer a certain swing in order to get the ball to go in the direction that want it to travel, albeit not on a consistent basis.

One example I want to discuss is the use of closed faced clubs.  If the majority of golfers have one tendency, it is to push, fade or even slice the ball off of the tee with their driver. Conventional wisdom suggests that a more closed clubface will result into the ball starting out further left (for a right-handed golfer) to help compensate for ill-desired ball flight. This is why so many drivers on the market are manufacturer with a slightly closed face angle.

Address Position for Face
Swing robots are designed to have a repeatable swing, path and speed with the ball teed at a predetermined height and ball position after the initial set up is made.  If everything remained the same, the ball would travel further left the more the face angled was closed.  While swing robots are great for obtaining data in a very controlled environment, it does not factor in the human element.  In working with real golfers using the Dynacraft Prophet ICT driver, you will get a quick lesson in not everything may go according to Hoyle. The beauty of this driver is that it is adjustable for face angle and lie angle, yet everything else remains the same leaving out all the unwanted variables as possible.  Therefore we can see what changes each individual golfer makes when we only change one parameter.

Take a look at the diagram below representing the head on view of a golfer’s set up at address.  In the first drawing labeled example A, the triangle that forms the shoulders are level to the ground.  The red dotted line represents the golfer line of sight looking down on the ball.  The solid red arrow points the clubface looking square to the target.

In example B, the only change is the clubface has a more closed faced at address.  The golfer sees that the clubface is now pointing left of the target.  If the golfer was to take their normal swing and trust the position of the club face the ball may start to travel left. OR…the golfer will now make some changes because visually it doesn’t fit their eye.

In example C, the golfer compensates by pushing their hands forward therefore opening the clubface at address.  By doing so, the clubface now appears more squared to the target. Why even adjust?  It is natural a person may try to aim at their final target even though their ball flight is generally not straight. In addition, the shoulders may tilt with the shoulder closest to the target being slightly higher than the other possibly causes the player to swing more inside/out than they normally would. In most cases, the golfer is not even aware they are doing this negating the potential benefit of the clubface being closed to compensate for their slice.

Example D is yet another possibility the golfer may do in order to visualize that the club is pointed toward their target. That is the clubhead is positioned back further in the stance rather than pressing the hands forward as in example C. In order to focus on the ball the head might be rotated back slightly. One byproduct of moving the club back in the stance as the player may end up hitting with a descending angle of attack and the club may be further de-lofted resulting into low ball flight.  Ironically they may slice the ball even more than before with a clubhead that was less closed faced.

A professional golfer is highly skilled.  They are able to hit clubs that may not be right for them and make the ball in the direction that want.  Using the Dynacraft Prophet ICT as an example, the pro could literally place the adapter inside the head in any of the eight possible positions and within a handful of shots eventually figure out how to hit the ball straight and most likely at a specific height.  The average golfer is not so fortunate. You might hear that a professional golfer may like an open faced driver at address because “it looks good to his eyes”.  They want to avoid any manipulation at address so they can just trust their natural swing.

By changing how something looks can very easily change how someone may set up and ultimately swing the golf club. After all this part of custom fitting; making the clubs suit the player’s natural swing rather than the player adjusting to the club. Just because a right-handed golfer swings a more closed clubface, it does not necessarily mean that see the ball travelling more to the left.  Only by experimenting are you able to see first hand how face angle can affect your set up and eventually the ball’s direction and height.  But if you do slice the ball, a more closed clubface may be just the cure, therefore trust the club and try not to make any adjustments.

Now, what do you do when you have a closed faced club in your hands?

New 2009 Webinar Schedule Just Updated!

Increase your golf product, golf clubmaking and clubfitting knowledge for free.

Hireko has just updated the 2009 webinar 621-00743751schedule. New vendor webinars include Fujikura on April 23.

Webinar topics include:

* The Dynamic Shaft Fitting Index and 2009 Shaft Addendum
* Understanding The Principals of Tip Trimming Instructions
* Understanding Grip Sizing & Installation
* Understanding Swingweighting

and much more!

Go here for the new 2009 Hireko Golf Webinar Schedule. All webinars are free and last one hour. All you need is your phone and computer!

Join Us For The New Image Shaft Webinar!

Our next webinar features the best-selling New Image Shafts!

New Image Red Steel Only $16.35

New Image Red Steel Only $16.35

Join us on Thursday, April 16 from 2PM-3PM to hear Brad Stephens discuss his New Image shafts. Brad is the owner and designer of the New Image Shafts and will discuss not only the new 2009 line, but existing product, what makes New Image shafts so unique and his company’s relationship with Champions Tour winner R.W. Eaks. The webinar will last one hour. Q & A will be saved for the end. Brad is an industry veteran and extremely dedicated to his shaft creations so don’t miss this webinar! Hireko Tech Director Jeff Summitt will also be on hand for questions and discussion.

April 16, 2009 from 2-3PM

Download The New Spring 2009 Closeout Flyer!

How would you like to save 80% off retail?

Download The Spring 2009 Flyer Now!

Download The Spring 2009 Flyer Now!

Download the new Hireko Spring 2009 Flyer and see how! Hundreds of new products have been added to our closeout list to make room for the new 2009 golf equipment line.

Download The New Spring 2009 Closeout Flyer
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The Science Behind Golfers Selecting That Perfect Set Of Irons

Are you overwhelmed with the plethora of iron designs available to you today?

12partwheel-bigDo you need help choosing that prefect set of irons?  Well look no further, for the past several years Hireko has conducted rather extensive research on not only why people prefer what they do, but how to increase performance.  We will now let you in on the secret and you might be surprised just how easy this process can be. But first off, please answer the following question.

What is you favorite color?

  • Red
  • Pink
  • Orange
  • Light Blue
  • Dark Blue
  • Purple
  • Brown
  • Gray / Silver
  • Black

We told you it was easy. Check your answer below to tell a little about your personality as well as what clubhead model you should choose based on your answer.

You are impulsive and also irritable when things don’t go by quickly.
Use the Power Play System Q2 or Acer XP905.


You are affectionate but may show your weaknesses and need support
Use the Acer XP 905 Ladies.


You have a high energy level, forceful and may be impatient
Use the Acer XK or Power Play Caiman.

Light Blue
You are creative and like to solve problems and do not feel that you are rushed
Use the Lady Acer XK.

Dark Blue
You are intelligent and self reliant but lack relaxation.
Use the Acer XK HT, Acer Mantara, Acer XP905 HT or Dynacraft Avatar XMOI transitional set.

You have high aspirations and want the best available possible
Use the iBella Obsession

You are down-to-earth and need to feel emotionally secure
Use the iBella Bellissima.

Gray / SilverYou need to relax from the daily stress but you have excellent self-control.
Use the Acer XP905 Pro.

You are strong willed and disciplined, but may be stubborn too.
Use the Acer XK Pro or Dynacraft Prophet CNC

The science behind the selection process

It’s not questions whether or not you prefer boxers or briefs, coffee or tea or any other like that.  Marketing departments collectively spend hundreds of millions of dollars a year in finding these associations or relationships in consumer buying habits.  One field we are Hireko spend an enormity amount of time researching is color psychology, which has been practiced as far back as the ancient Chinese and Egyptians.

Research has demonstrated in many cases that color is directly related to the mood or disposition of a person.  Those same traits such as calmness to irritably or excitement can easily be pass on to everyday things like swinging a golf club. For instance, people who liked black tend to be of higher caliber golfers as they often have the discipline to practice frequently and hone their skills. Golfers that preferred red as their favorite color will exude excitement, strength and speed.  Therefore the clubhead specifications need to match those traits such as stronger lofts and greater forgiveness.

This is the scientific reason why certain colors in the medallion or the paint fill are carefully selected on each models of clubheads; not randomly as some may suspect.

Now answer the following question:

Are you a dog person or cat person?

Believe it or not, shaft material selection all boils down to this one question. If you answered dog, then you need a steel shaft in your irons, but if you answered cat, select graphite shafts.  We also found a high correlation with the dog’s weight (based on the person’s favorite breed) and shaft weight.  If the dog weighs over 55 pounds, then those preferred standard weight steel.  If the person’s favorite dog breed ranged between 20 and 55 lbs, the owner preferred lightweight steel.  For those that preferred dogs in the toy category (less than 20 lbs), they preferred ultra-lightweight steel shafts.  However in double blind testing, the same correlation did not exist with graphite iron shafts.

Think about it, people who own a large dog will need to be physically stronger than someone that owns a smaller dog.  If you don’t believe me, try holding the various sized dogs on a leash with other dogs or animals around and see how much strength is necessary to control them. There are many other psychological questions that are directly related to fitting.  Please scroll down and see this entire list…

Continue reading “The Science Behind Golfers Selecting That Perfect Set Of Irons” »