Hybrid clubs (part wood / part iron) have truly changed not only the shape, but they way golfers purchase golf clubs today. Although hollow-bodied irons roots go back into the 1980s their brief history can be traced only a decade ago with TaylorMade introducing their Rescue clubs. It took only a few years to pass before hybrids exploded on the marketplace and became mainstays in golfer’s bags at all levels.
In 2003, I was working for Dynacraft and we were developing a full set of game improvement hybrids with veteran clubhead designer Mark Myrhum. The result was the Dynacraft Hybrid Control (HC) which became our best seller for the next couple of years. The Dynacraft Avatar LS hybrids became the next generation of the HC iron-woods from 2006-08. Those became an instant classic for golfers seeking improved play, especially those that tended to push, slice or fade the ball.
In 2009, we will have unveiled yet our latest generation of a full set of hybrid clubs called the Dynacraft Avatar XMOI which is a testament of the knowledge we gained throughout the years. A pat on the back can go out to all our loyal customers who provided much of that feedback providing the framework behind the design.
As stated before, the introduction of hybrids changed the way golfers would purchase equipment in the future. Traditionally golfers had bought irons in a set consisting of #3-9 and matching wedges. The majority of golfers could not hit these well and took up valuable bag space. When hybrids were first introduced, they were available as these long iron replacements. This created a situation where players would now have to get accustomed to a new look between their fairway woods and traditional mid-irons.
Eventually whole sets of similar looking hybrid became available – mostly reserved for higher handicapped golfers looking for maximum game improvement. Better golfers still would substitute only one or two of the lower lofted hybrids to mix in with their irons as they only needed help with only a few clubs. But what about the players in-between who still needed help in the mid-iron lofts, but didn’t want to resort to that bulky hybrid look?
The solution is a set that gradually reduced the amount of game-improvement where it wasn’t needed as much to make it look like a seemingly cohesive transitioned set. And that is exactly how the Dynacraft Avatar XMOI came about.