Is Your Dad’s Advice Always Right?

Sage Advice for Clubmaking Shops

My Dad is one of the smartest men on Earth.  OK I am a little biased, but his sage statements over the years could easily be transformed into a best-selling book on the New York Times list.  I like to refer to these “Dad-isms”.  I am sure your Dad or Grandfather had certain sayings that are profound which would be correct regardless of the time it was stated.  I would like to share with you one of the many Dad-isms I have followed for a since I first heard those words.

“Just keep your mouth shut, work hard and do the best job as possible.” I personally have never been a self-promoter.  It was instilled into me at a young age that the company comes before the individual.  You work hard and do a great job and you will ultimately be rewarded.  But in this day and age, I don’t think this applies anymore, especially if you are a small business owner of a golf clubmaking / fitting / repair shop.

Uncle Sam

Don’t get me wrong.  Working hard and doing the best job possible are extraordinary virtues.  But the point of keeping your mouth shut may need some re-thinking.  After all how are you going to get the word out that you are in business?   Plus most clubmaking shops are owned and operated by one person so promoting yourself is promoting your business.

Get involved.  Be the coordinator of your local golf league / association.  Work with the local high school kids or be a member of a civic organization.  There are many forms of advertising that don’t cost anything but your time.

Before you have a captive audience; be knowledgeable. No BS! There will be people who see right through that.  If you don’t know the answer simply tell them you don’t know but will find out an answer later.  Don’t just read about the product you are trying to sell.  Understand how it works and by all means try it first hand. Explain the technology clearly to your customers.  Believe me they don’t want to be bombarded with unfamiliar or complicated terms.  After all, the customer only cares that the product or service you are providing will work and help him / her accomplish their goal.  You may want to first practice your speech to family members or friends.

Replace these technical terms For these everyday terms
High MOI (Moment of Inertia) Extra forgiveness
High COR (Coefficient of Restitution)/
CT (Characteristic Time)
Higher ball speed
Launch angle Height
High Modulus High strength
Draw bias Slice reduction

Sorry Dad, it’s all right every once in a while to speak up and be heard.  Remember you don’t have to say a lot, but whatever you say, make sure you get the message across in a clear manner.

Download The New 2009 Shaft Fitting Addendum For Free!

XK Fairways in stock


  1. EARL OLSON says:


  2. Richard Waters says:

    This goes along with what I was told as a child, my dad having been killed in WWII when I was 5, was that children were to be seen and not heard. It’s time to grow up and be heard and not be intimidated by what the so-called pundits are forcing you to believe. Think logically through to the desisred result and move to fulfill your dreams and expectations.

  3. truman baker 174912 says:

    I got the surprise of my life hitting the cheapest driver I have ever heard of at $29.95 , the Nextt Tettra with a senior flex shaft .I got it as an extra with an order that I was sending in . I am 79 years old , pretty flexible and in real good shape for my age , I hit this club over 200 yds consistently . I would just like to thank you for suggesting it to me .

  4. Bob says:

    Dad said: If you don’t remember anything else I tell you, remember this,
    “Women can not take a joke!!”

  5. Gary says:

    When I asked my father how much I was going to be paid for mowing his lawn, his reply was “don’t expect to be paid for everything you do during your life, but when you do something, give 100% of yourself no matter what you are paid.”

    And I won’t forget what my Mother told me, “when you get to the real nitty-gritty stuff in life, the only person you can really trust is yourself.”

  6. John says:

    Trust God, Clean House, Help Others

  7. Dale says:

    Tee it high, tee it forward, and swing real hard in case you hit it. Rm10:9

Leave a Reply

Your email address will not be published. Required fields are marked *