Is This Week’s Tournament Played on the Longest Course in PGA Tour History?

Wow, did I hear that right, 72 holes measuring 7,833 yards? This week’s World Golf Championships-Accenture Match Play Championship at the Ritz-Carlton Golf Club might just be the longest course played in PGA Tour history (even factoring in the higher altitude that is over 7,600 yards).  Imagine you are playing your local municipal or daily fee course from the regular men’s tee.  Chances are you will be playing a course around 6500 yards, which if you do the math is a difference of about 60 yards per hole.  To totally appreciate the difference, if you have been used to hitting 7-irons into par 3s and par 4s, now you would be hitting your 5 wood or very low lofted hybrids into these very same holes. I don’t know about you, but that is going to be a long day.

The moral of the story is it pays to be long.  When you are not, play from the appropriate set of tees.

I think the longest course I remember playing was Bear Slide Golf Course in Indianapolis.  It measured a little over 7000 yards from the tips. Fortunately it was hot and dry conditions so it didn’t play quite as long, plus I had one of those amazing days and posted the same score as I would on my substantially shorter home course.

Now share your story.

This Is NOT Your Father’s Cord Grip!

New Cords Make For Lower Scores

You hear in the media that manufacturers are scaling back on the product or packaging you have been accustomed to.  Whether the contents within that jar of peanut butter is now 2 ounces less (the size of the jar is the same) or a company switches to a less expensive ingredient in your chocolate they are all techniques for companies to increase revenue and cut costs to make profit.  I don’t know about you, but the only thing it does is raise my ire.

So it is refreshing to see manufacturers provide more by improving the materials that go into the products you already enjoy.  Case in point is Golf Pride.  This year you will notice a Continue reading “This Is NOT Your Father’s Cord Grip!” »

Hireko Golf Announces The Arrival Of It’s Newest Ultra-Game Improving Weapon – The Dynacraft Avatar XMOI Fairway Woods

Taking Moment of Inertia To The Extreme

CITY OF INDUSTRY, CA – February 17, 2009 – Hireko Golf announced today the arrival of the new standard in ultra-game improvement technology the Dynacraft Avatar XMOI Fairway Woods. The new XMOI Fairway Woods represent the epitome of progressive thinking. Built to bridge the gap from the extra large driver to the matching transitional hybrids, the shape is proportionally sized.

“As you progress from the 3 to 7 wood the volumes of ordinary fairway woods diminish because the height is lowered and they are more lofted to consume less volume. But in general, the heel-to-toe and face-to-back dimensions are relatively the same throughout the set,” states Technical Director Jeff Summitt. “The Avatar XMOI fairway woods are designed differently from the typical fairway wood. We designed the 3 wood to be the largest in volume in the set then the 5 and 7 woods are gradually scaled down to provide more than enough forgiveness. The shallow face, coupled with our VCT (variable crown thickness) places weight low and deep within the head for superior results.”

For most golfers, an extra large high-lofted fairway wood (like a #7 wood) appears too large at address. Hireko decreased the size proportionately on the Dynacraft XMOI Fairways so they look the correct size and at the same time still provide more than adequate game improvement and cohesive appearance.

In addition to the variable size, the Avatar XMOI fairways feature our exclusive Variable Crown Technology (VCT) where the crowns are cast as little as 0.5mm thick (only 5 sheets of paper thick). This allows the unwanted weight to be repositioned deep within the head. Coupled with the sleek, lower profile this makes the XMOI Fairway Woods easy to get the ball airborne not to mention straight because of the extreme moment of inertia.

The Dynacraft Avatar XMOI Fairway Woods are available in RH 3, 5 and 7 woods and come with a free headcover. They are available custom assembled online for $49.95 at

Is Your Dad’s Advice Always Right?

Sage Advice for Clubmaking Shops

My Dad is one of the smartest men on Earth.  OK I am a little biased, but his sage statements over the years could easily be transformed into a best-selling book on the New York Times list.  I like to refer to these “Dad-isms”.  I am sure your Dad or Grandfather had certain sayings that are profound which would be correct regardless of the time it was stated.  I would like to share with you one of the many Dad-isms I have followed for a since I first heard those words.

“Just keep your mouth shut, work hard and do the best job as possible.” I personally have never been a self-promoter.  It was instilled into me at a young age that the company comes before the individual.  You work hard and do a great job and you will ultimately be rewarded.  But in this day and age, I don’t think this applies anymore, especially if you are a small business owner of a golf clubmaking / fitting / repair shop.

Uncle Sam

Don’t get me wrong.  Working hard and doing the best job possible are extraordinary virtues.  But the point of keeping your mouth shut may need some re-thinking.  After all how are you going to get the word out that you are in business?   Plus most clubmaking shops are owned and operated by one person so promoting yourself is promoting your business.

Get involved.  Be the coordinator of your local golf league / association.  Work with the local high school kids or be a member of a civic organization.  There are many forms of advertising that don’t cost anything but your time.

Before you have a captive audience; be knowledgeable. No BS! There will be people who see right through that.  If you don’t know the answer simply tell them you don’t know but will find out an answer later.  Don’t just read about the product you are trying to sell.  Understand how it works and by all means try it first hand. Explain the technology clearly to your customers.  Believe me they don’t want to be bombarded with unfamiliar or complicated terms.  After all, the customer only cares that the product or service you are providing will work and help him / her accomplish their goal.  You may want to first practice your speech to family members or friends.

Replace these technical terms For these everyday terms
High MOI (Moment of Inertia) Extra forgiveness
High COR (Coefficient of Restitution)/
CT (Characteristic Time)
Higher ball speed
Launch angle Height
High Modulus High strength
Draw bias Slice reduction

Sorry Dad, it’s all right every once in a while to speak up and be heard.  Remember you don’t have to say a lot, but whatever you say, make sure you get the message across in a clear manner.

Download The New 2009 Shaft Fitting Addendum For Free!

XK Fairways in stock

Hireko Golf Unveils Its Newest High MOI Driver: The New Dynacraft Avatar XMOI Driver

Not Just More MOI…XMOI

CITY OF INDUSTRY, CA – February 13, 2009 – Hireko Golf announced today the arrival of the new Dynacraft Avatar XMOI Driver. The design aim was to create a driver that possessed the highest degree of forgiveness.

“Before it came to the final approved version this model went through several – and I mean several transformations,” states Technical Director Jeff Summitt.  “The goal was to make this project the highest moment of inertia (MOI) design we had to date. In the early part of summer ’08, we finally produced a prototype head which had a MOI of over 5400g-cm2.”

“We spent valuable time obtaining feedback from various golfers. Truthfully, not one of those testing the heads felt the higher MOI produced any more accuracy than our latest design, in fact the results may have shown more dispersion. What you may gain in the MOI, you compromise in other areas such as sound, feel and more importantly how it looked at address.  With the suggestions we received from our panel we went back to the drawing board and implemented several changes. In the end, the Dynacraft Avatar XMOI Driver did not look like what was originally envisioned, but we ended up with an extremely forgiving, playable, visually appealing and yet still high MOI driver.”

The Dynacraft Avatar XMOI Driver is available in RH 10.5 and 12 degrees and comes with a free headcover. It is available custom assembled online for $99.95 at

Hireko’s 2009 Shaft Fitting Addendum Now Available

Shaft Fitting Addendum Celebrates 20th Anniversary

The 2009 Shaft Fitting Addendum and all the invaluable information contained within commemorates a milestone of sorts.  Twenty years to be exact since I first started working on this project. The annual Shaft Fitting Addendum has now been published for the past 17 consecutive years and has become the definitive guide on shafts for clubmakers worldwide.  To save the best for last, ever since 2001 this has been available as an e-book for free!

Two decades marks a long, long journey for me on both a personal and professional level.  I still remember when my boss at Dynacraft back then, Tom Wishon, sat me down in his office and said “I have a little project for you.”  Little did I know at that time how many countless hours during the next two decades I would spend testing golf shafts constantly fueling my desire to learn more and help educate clubmakers and golfers alike to be fit with the proper shaft.

Continue reading “Hireko’s 2009 Shaft Fitting Addendum Now Available” »

Hireko Golf Introduces The Most Revolutionary Driver In Golf: The Dynacraft Prophet ICT Driver

Changing Your Swing One Degree At A Time

CITY OF INDUSTRY, CA – February 12, 2009 – What if you had the technology to not only swap shafts, but change your shot pattern instantly? Hireko Golf introduces the new Dynacraft Prophet ICT Driver. The ICT features a revolutionary adjustable hosel that provides 8 distinct lie and face angle configurations, allowing you to instantly optimize the clubhead for your swing tendencies. Finally, adjust the club to your swing, not the other way around.

Prophet ICT Drawing

What is so revolutionary about the Dynacraft Prophet ICT Driver? The key is the octagonal interchangeable hosel insert. The ICT adapter bore is purposely bored at an angle in one particular plane. This allows the adapter to be placed into the hosel which will create eight different lie and face angle sets of specifications. Professional club fitters and many golfers already understand the importance of changing these two specifications and how is can affect ball flight.

Technical Director Jeff Summitt states “In lieu of epoxy to hold the head onto the shaft, a shaft is epoxied into the hosel adapter. The hosel adapter is then slid inside the socket or inner hosel of the head with a screw and a tool to securely tighten the two together. This facilitates the shaft removal without the use of heat and potential damage to what can be quite expensive shafts.”

Presently there are systems that allow one to screw different shafts onto a head for fitting purposes. But they are not conforming to the Rules of Golf. The Prophet ICT is not designed as a fitting tool (although it can be used as one), rather a club you can be fit for on the spot and taken home or to the course immediately. As your game progresses or simply looking for a change of new technology, additional shafts pre-assembled on the ICT adapter can be purchased. Or the hosel adapter can be removed and re-inserted in another position to provide directional help as one’s swing changes. This club can grow with the owner instead of becoming obsolete like so many clubs on the market.

The Dynacraft Prophet ICT is available in multiple lofts. The octagon-shaped inserts (sold separately) are attached onto a multitude of the most popular shafts available today creating a seemingly limitless number of fitting possibilities.

Imagine with just 3 different lofted heads, 8 shafts and the ability for the hosel to be configured into 8 different positions! The clubfitter or shop can now produce 192 unique drivers with very limited inventory.

Other companies offering interchangeable shafts would only be able to create 24 different options. And to think, all those 192 combinations can now be carried in one’s hand!

The Dynacraft Prophet ICT Driver is available in RH 9.5, 10.5 and 12 degrees and LH in 10.5. It is available custom assembled online for $119.95 at

Hireko Golf Unveils New Acer XK Hybrids

Featuring Variable Face Thickness For Increased Trampoline Effect

CITY OF INDUSTRY, CA – February 10, 2009 – Hireko Golf announced today the arrival of its newest scoring weapon the Acer XK Hybrid. The Acer XK Hybrids are based on Hireko’s most popular hybrid platform but with new design elements to further improve performance.

“First, we incorporated a variable face thickness to reduce the perimeter area of the impact area so the entire club face could be more active,” states Technical Director Jeff Summitt. This is where the wall thickness around the perimeter of the face is much thinner than the center to create a more re-active face. The variable face thickness increases the area of forgiveness over a larger portion of the face. It also produces a very crisp sound at impact that may only be experienced in higher end products on the market.

“Secondly, the crowns were constructed with our exclusive VCT (variable crown technology) that measure as little as 0.5mm thick. All the unwanted weight normally reserved for the crown was repositioned deep within the head for added stability, feel and added trajectory to hold greens better.”

The length and lofts of the new Acer XK Hybrids were selected to be exact replacements for the same numbered long irons in terms of yardage.

The Acer XK hybrids are available in both right and left-handed in #3 (19°), #4 (22°) and #5 (25°) options. They come with free contour hybrid headcovers and are available custom assembled for $44.95 each at

Hireko Golf Introduces The New Acer XK Fairway Woods

Jaw Dropping Distance…Fist Pumping Accuracy

CITY OF INDUSTRY, CA – February 10, 2009 – Hireko Golf introduces the new Acer XK Fairway woods that feature cutting edge technology that provides greater performance. Finally, an innovative stainless steel fairway series that allows total game management by offering multiple lofts to suit a player’s individual needs.

“The first feature one will notice will be the the triangular shape,” states Technical Director Jeff Summitt. “The triangular shape pushes the center of gravity deeper and further rearward to promote a higher moment of inertia to reduce twisting on off-center shots. This allows for better energy transfer to the ball equating to better distance and improved accuracy.”

The Acer XK Fairways also feature our exclusive Variable Crown Technology (VCT). Thecrowns are cast as little as 0.5mm thick which is 44% thinner than traditional investment casting. This allows unwanted weight to be repositioned deep within the head. Next, a variable face thickness was selected. This process creates a wall thickness around the perimeter of the face thinner than the center to create a more re-active face.

Lastly, the wide profile increases the Moment of Inertia. All these features provide for a high launching ball flight with incredible accuracy.

Versatility is another word to describe the Acer XK Fairways. Multiple lofts are offered including those not commonly found from a strong 3-wood for players who have no problem getting the ball airborne to a high-lofted 9-wood. One addition is a 4-wood for those players wanting just one fairway wood in their bag. This allows you to add an extra wedge or hybrid to your set and stay within the 14 club minimum. Also, our 4-wood is an outstanding solo fairway wood for ladies or seniors looking for the perfect partner to a high-lofted driver.

The Acer XK Fairway Woods are available in RH in 3+, 3, 4, 5,7 and 9 woods and LH in #3, 5 and 7 woods. Base price custom assembled is $49.95 each. For more information visit or call 800-367-8912.

Buy the Acer XK Fairway Woods Custom Assembled for $49.95.
Buy the Acer XK Fairway Woods Component Clubhead for $19.95.

The Relationship Between Loft and Face Angle Part 3

Effective Loft Part 3

This is Part 3 of a three part series discussing the phenomenon called “effective loft.” which is a relationship between the club’s loft and its face angle. To read the previous discussions click on Part 1 (Loft) and Part 2 (Face Angle). With the introduction of interchangeable adapters to not only change shafts, but the face angle and lie angle (like our Dynacraft Prophet ICT) is will be important for golfer to understand the relationship between loft and face angle.

Effective Loft: The Clinical Viewpoint
I want to first speak about how effective loft has been taught in many club fitting books of the past. We explained how face angle refers to the direction of the club face at address in a spec gauge, but it can also be referred at impact. Effective loft is better defined as the wood’s loft when the club face is placed in a square (0 degree) position whether the actual head is square or not. Perhaps the best way to review effective loft is through a series of examples of face angle and loft combinations.

In our first example, we have a driver that has a square face. Its effective loft is the same as its measured loft. That is, if the club has a loft that is measured at 12 degrees in a spec gauge then the effective loft will also be 12 degrees.

But if that 12 degree lofted wood has a face angle of 2 degrees open, its effective loft will be approximately 10 degrees. If the face of the open faced club is aimed directly at the target, it will in effect have to be closed down, rolled or hooded to get it into a square position.
Continue reading “The Relationship Between Loft and Face Angle Part 3” »