Why Value Matters More Than Ever

You don’t have to be Warren Buffett to know that our economy is going through some serious gyrations.  Most Americans are feeling the pinch of higher costs in gas and food, and the simultaneous devaluing of housing, retirement accounts and other investments.  Surely all this gloom and doom means that we all find a hole to crawl into and stay there, right?

Wrong.  The world is not coming to an end.  Right now, people are freaking out wondering what’s going to happen.  But over the next few weeks and months, things will start to settle down.  The fact is, yes, pretty much everybody from blue chip corporations to Joe Consumer will have to tighten their belts.  But that doesn’t mean we are going to stop dining out, or buying products, or playing golf.  It just means we are going to have to be more responsible and selective about doing and buying the things we enjoy.

So how are we going to do that?  We do that by buying value.  What is value, you say?  Value is simply getting the most bang for your buck.  And in the case of golf clubs, that means finding the highest quality clubs that perform for you, at the best prices.  Obviously I’m a little biased in saying that Hireko clubs are the best value in golf, but we know in our hearts it’s true.  We have dedicated an enormous amount of time and effort to create the best golf clubs and components at prices anybody can afford.

Our assembled drivers, for example, retail around $99, while most branded products start at $299 and up.  A set of 8 irons go for less than $200 (fully custom assembled in the USA!) compared to $499 and up for the name brands.  Resellers and clubmakers need to remember to keep prices affordable so the value is passed down to the customer.   Even the ones doing custom fitting need to realize that our products need to be priced reasonably compared to the premium brands.  Remember, what we are providing is value:  custom-built, custom fitted performance golf clubs for substantially less than that of of the major brands, in many cases 1/2 to 1/3 the price.   Even compared to their closeouts or even some used clubs (!), we are still less.  How can you beat that?  That, my friends, is value.

The point is, even in these tough economic times, we are still going to play golf!  And for those in the market for golf clubs or golf components, Hireko products are the way to go.