How To Choose The Perfect Golf Bag For Your Game

Jeff Summitt Illuminates Us On How To Choose The Ultimate Golf Bag For Our Game.

Hireko Golf Bags

At Hireko our forte is manufacturing golf equipment, so that is the reasons why you hear us mostly talk about the golf clubs. But there is one important piece of equipment that is required for all golfers to store and protect their clubs which is the golf bag.  Before you buy a golf bag for your gear, it is important to understand what type or features may best for what your particular needs.

Aside from bags coming in different colors and price ranges, there is are certain styles to be aware of depending upon if you are going to primarily walk, ride or do both on a golf course.
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Why Are Clubs With Graphite Shafts Clubs Longer Than Those With Steel?

Swingweight Plays A Major Part In This EquationPowerflex Shaft

Often times when you look at the published length of a golf club it will list two lengths for men and possibly two for women if the manufacturer has steel as a shaft option.  Yet in all these cases they will be listed as “standard” length.  This may seem confusing to many, but there is a rhyme and reason why manufacturers will utilize the practice of making their graphite-shafted clubs longer than with steel.

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Introducing The New Apollo Acculite 85 Shaft! In Stock!

Apollo Acculite 85 Is The Ultimate Shaft For Smooth To Moderate Swing Tempo Golfers.

“The Apollo Acculite 85 has a very responsive tip yet provides an incredible combination of both feel and accuracy”, states Jeff Summitt, Hireko’s Technical Director.  “The cut weight is merely 10 grams more than some of the most popular graphite iron shafts. For those looking at graphite as an option to decrease overall weight to reduce fatigue and to increase swing speed and distance should highly consider this shaft.  The Apollo Hireko Acculite 85 ShaftAcculite 85 is geared more for golfers with smooth and moderate swing tempos. There are no surprises as this shaft plays true to the flex.  In performance testing this shaft it worked well not only in irons but in our hybrids as well.” 

Apollo Acculite 85 Steel Iron Shafts
The new Apollo Acculite 85 represents the latest in sub ultra-lightweight technology.  This 40” iron shaft has a cut weight 20g lighter than most lightweight steel shafts providing additional feel, trajectory and distance golfers seek from a graphite offering, yet the stability that steel in renowned for. Apollo has successfully combined the best of both worlds together in an affordable high performance steel shaft. The Apollo Acculite 85 is available in separate R (regular) and S (stiff) flexes.

Apollo Acculite 85 Buy Now For Only $8.55 Each!

13 Year Old Scores 1st Hole In One With Oxygen 9 Iron!

Viva La Hierta Golf Club, Cholula, Mexico!Oxygen Irons

Hi. My name is Josiah Blycker and I am 13 years old.   I made a hole in one on June 19th on hole 8 at LA HUERTA Golf Club in Cholula, Mexico.  A friend of mine, Don Cameron who lives in Canada, has been your customer for a long time.  He purchased the Oxygen 9 Iron from you guys in February of 2007 and gave it to me.

Josiah Blycker
Dallas, TX

Buy Oxygen Irons Now! Only $22.19 each.

Acer XP #5 Hybrid Scores Hole In One!

I am proud to say that I got my first hole-in-one at Port Charlotte Golf Club on February 7, 2007. It was a 185 yard par 3 and I used an ACER XP 26 degree/ #5 hybrid assembled by me with a Grafalloy ProCustom R-flex shaft. These have been great clubs and so easy to hit off any lie. As a certified custom clubmaker and clubfitter, I highly recommend them to all levels of golfers.
Chris Molis
Divot Custom Golf LLC

Hireko Golf Debuts New Power Play System Q2 Irons: Revolutionary Rear Cavity Mass Stabilizing Bar Launches Higher, Straighter Shots

Thicker Soles For Thinner Wallets

– June 17, 2008 – Hireko
introduces one of the friendliest irons ever created: the new Power
Play System Q2 Irons
. The new iron is positioned for advanced game improvement and incredible value.

“Who says an advanced game improvement model can’t look conventional?” states Technical Director Jeff Summitt. “While the new Q2 Irons feature a moderate topline, reduced offset and classic profile at address, the secret is in the sole and rear cavity
mass stabilizing bar.”

Manufactured from 431 stainless steel, the sole is approximately 30% larger than standard irons. The enhanced perimeter weighting and wider, thicker sole focuses weight where it is needed for most golfers to experience a higher ball flight, more solid feel and incredible accuracy. The cutting edge sole instills more confidence and dramatically lowers the center of gravity for greater forgiveness.

The Power Play System Q2 Irons are in stock and available in right hand 3-PW, GW, SW and left hand 3-PW, SW. Golfers can custom build the Q2 Irons online starting at $22.69 each or purchase the Q2 Iron Component Clubhead for $7.95 each at or by calling 800-367-8912.

5 Things You Won’t See From Hireko (But You Might See At The Smithsonian)

#1 For Starters The #1 & #2 Irons Summer Flyer Download
According to the legendary “Merry Mex” Lee Trevino when caught in a lightening storm jokingly said, “Not even God can hit a 1-iron”, while holding one up toward the sky. So the question is “Why should you?” The lofts of modern golf club irons have increased (reduced in loft) long since then so that nowadays a modern 2-iron is basically a 1-iron of years ago. So God must not be able to hit a modern #2 iron either. With the recent addition of hybrids, there is no need to use these clubs anymore and allow them their storied spot in one of the many Smithsonian museums.

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“Shut Up & Hit The Ball!”

A Lesson In Golf Shaft Torque Values

What is shaft torque?
It is the amount a shaft twists when subjected to a known amount of force (usually one foot-pound of force is applied) and the value expressed in degrees. It is a term commonly associated with composite or graphite shafts, but steel shafts have a certain degree of torque too. However the amount cannot be independently changed from the frequency (or stiffness) of the shaft like a composite design, thus torque of steel shafts is generally not mentioned. A low torque value (i.e. 3.5° versus 4.5°) resists the shaft from twisting on the downswing.

What causes the shaft to twist?
During the motion of the swing, the clubhead automatically begins to exert a twisting influence on the shaft. This natural twisting force is created due to the shaft attachment point in the heel area of the clubhead. The center of gravity of the clubhead is in the middle (or approximately) of the head and therefore is not in line with the shaft. Under the force of the swing the head has a tendency to rotate about its own center of gravity and thus try to twist the shaft.

The one thing about torque is that it is perhaps the most mis-understood shaft parameter and to the bewilderment of many, may not make complete sense. A case in point is was a potential shaft design that I had a recent opportunity to test and evaluate for a certain shaft manufacturer. This is one of the spoils of being the technical director, but someone has to do it. I am never at a loss to test new models, especially if the shaft is unique to the market.

A New Shaft Design and Experience
This particular shaft model, which I will remain nameless until it is available for sale, had some very unique specifications that I had not encountered on a shaft before. One of the samples had a torque value of over 9°, another at 7° and another above 6°. Before we go any further, one thing to know is that there are no industry standards on how torque is measured. While almost all manufacturers use 1foot-lb of force, the amount that the butt and tip ends are clamped varies. The distance between these clamping positions is called the “beam length”. All the testing I have done for the past 19 years, I typically measure a greater beam length than all manufacturers, so the torque values I have provided will always be higher than when the manufacturer publishes their specifications.

One of the common myths about shaft torque is that a lower value will result into a straighter shot, especially for golfers with higher clubhead speeds like me. One of the reasons shafts with higher torque values are considered less accurate can be attributed to cost. Often times the higher torque wood shafts (above 6°) will be less than $9 retail and may not be 100% graphite, but have a certain percentage of fiberglass mixed in. Some shafts that are found in boxed sets or very inexpensive composite shafts contain fiberglass. One hint if it does – look at the published weight. If it is heavy with a high torque value, then it will have a high percentage of Fiberglass.

Low cost graphite shaft are constructed with low modulus (or lower strength) materials. Often times these shafts will exhibit both high torque and a softer tip section. In the hands of a stronger player, I would concur that a shaft with this combination would be less accurate than a lower torque model. This statement is based on player testing over the years. Now these shafts I was testing did not have any fiberglass, but I did not know at the time what material was used in the construction of the shafts. It wasn’t until I hit them and I provided feedback to the manufacturer that I became aware. I all I knew was several parameters I carefully measured, including the higher torque value.

There Is No Substitute For Human Testing
Often times one can get caught up in the numbers and form a bias or stereotype before even hitting something. I didn’t want any of the running through my head when I was out field testing the test shafts, but it was difficult knowing ahead of time what I had tested. To my complete surprise, I didn’t see any more inaccuracy from shot-to-shot as I would with expensive, low torque models. No hooking or slicing occurred that many golfers might suspect based upon torque information alone. This even included one particular sample that was over 9° and had a frequency that was the equivalent of a flex softer than a traditional L (ladies) flex. Does this mean I need to start wearing a skirt and high heels next time I go out?

Granted these shafts were tested in Hireko’s best driver designs and we claim that you get incredible accuracy. So I went out a second day at the range armed with the same shafts, but in different Hireko drivers to prove / disprove the results were not a fluke. So all these years I have been telling customers that higher torque shafts for stronger golfers will likely lead to inaccuracy problems gone out the window with two large buckets of balls, plus handing the clubs to some unsuspecting fellow range rats that are always happy to hit something new.

Does Torque Affect Feel?
Another myth or common belief is low torque shafts feel firmer while high torque shafts feel more flexible. I can honestly say these were not flexible as the torque value would indicate. Torque is yet of a handful of different parameters that control the feel of the clubs. Torque by itself is not the culprit of the feel it is more likely a result of the stiffness distribution of the shaft created by the fiber alignment and the modulus of material used in the construction of the design.

As I stated before, these had a very unique set of specifications that I had not encountered on a shaft before. These three shafts had a very firm tip section for any shaft that had near as high a torque value. As a later found out these were made using a high modulus material. The stiffer tip section coupled with the higher modulus material (possibly causing a faster recovery time) created relatively straight /consistent shot pattern; not the inaccuracy of higher torque valued shafts in the past made from less sophisticated raw materials.

Composite shafts can be made with the same frequency (flex), but feel completely different. Here are the four extreme categories that a shaft could fall into and some notes to help explain what you might feel or experience:

Shaft ParametersFeelFlight
Stiff Tip / Low TorqueFirmestLowest or perhaps a fade bias
Stiff Tip / High TorqueFirmNeutral to perhaps a slight fade bias
Flexible Tip / Low TorqueMediumNeutral to perhaps a slight draw bias
Flexible Tip / High TorqueSoftestHighest or perhaps a draw bias

You can see a complete list of detail shaft specifications in Hireko’s 2008 Shaft Fitting Addendum

Why You Should Adopt My MantraHireko Modern Guide To Clubmaking Book
In the end it is simply best to have an open mind when trying a new product. You may be pleasantly surprised that something on paper you may never have tried actually works quite well for your game. There are many myths that have been passed down regarding shaft fitting. But as new materials and designs become available, some of these myths can be debunked. That is why my new mantra is “Shut Up and Just Hit the Ball”. The worse thing is it may confirm a suspicion, but it can also lead you to finding that one thing that can make the game more enjoyable and lower your score.

3 Things Can Prejudice A Golf Club Before It Is Ever Hit

Often Overlooked Biases When Purchasing A Golf Club

Before a club is every purchased, hit into a net or on the range, often times theHireko Golf Coupon quality of the club is scrutinized carefully by a potential golfer. Here is a list of three little things that a clubmaker should pay very close attention to if they want their products to sell or provide a positive impact on their customer base.

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