By looking at the design features that consumers are partial to (such as function, sound, finish, appearance or size) this helps us use those features along with new technologies to create next year’s model.
Your Products Reviews are Important to Us!
It is no secret, but golf club companies today are required to more with less. Newer products are becoming increasingly more difficult to produce, yet the product lifecycle is decreasing. Consumers have an insatiable appetite for product innovation so the dilemma for manufacturers is to speed up developmental time and work more diligently. Consumers also want improved quality and want manufacturers to hold the line on pricing, while there are more rules and regulations that must be followed. This is a tall order for any manufacturer in today’s world.
Before product development begins is when the manufacturer prepares a strategy to address all these issues. One of the ways you as a consumer can help is to provide good honest feedback on products. Often times a company’s website will have a place to consumer to voice their opinion and write a product review. The theory of product reviews is that peer-to-peer ratings from independent users will help those who are shopping on the website to make educated buying decisions. It is really no different than word-of-mouth advertising, but the population of users becomes much larger because of the connectivity of the World Wide Web.
In the product developmental world, the theory is slightly different. If the manufacturers read the reviews, they are shopping for ideas and concepts that the users liked and make a list of those they don’t. At Hireko we can draw upon the extensive product line we offer both past and present. By looking at product reviews we can narrow down underperformers, not just on a balance sheet of what did or did not sell, but why. Models or concepts that do not perform well, no matter how good the marketing is, cannot overcome bad performance reviews.
How does this help the end consumer? By looking at the design features that consumers are partial to (such as function, sound, finish, appearance or size) this helps us use those features along with new technologies to create next year’s model. This cuts down on tooling, developmental time and production costs. These effectively help to hold down prices elsewhere or we can include added features at little no additional cost passed on to the consumer.
Hireko has an ambitious year ahead for new product developments whether all of the products ever make it to market or not. Believe it or not, your product reviews do help us plan new products for the future.
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