Comments on: “How Come The Marketing Department Keeps Screwing Up My Designs?” http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/ Professional Golf Equipment at Down to Earth Prices! Sat, 20 Mar 2010 11:26:29 -0700 http://wordpress.org/?v=2.9 hourly 1 By: Butch Evans http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-289 Butch Evans Wed, 20 Feb 2008 16:57:53 +0000 http://blog.hirekogolf.com/?page_id=294#comment-289 As a retired Development Engineering Manager, I really do understand the marketing delema...! While we want to be precise, we also want to stay in business. The competition is always looking for a way to gain an advantage at the retail level, and inoder to keep up, marketing must do something competitive. Granted 99% of it is pure hype, but that is the reality of the market place we all enjoy! I actually get some real good laughs at some of the things claimed. As a custom clubmaker, I am always looking for new and better ways of building clubs that perform for an individual rather than the public at large. I would love to find a research archive that contains things like how to teak spine position to affect ball flight. I am sure that kind of information is carefully guarded. !$#^%@*&!!! Best thing we technocrats can do is keep an information flow going that focuses on the real issues of making a better performing club. SO.. keep the technical discussions flowing and THANKS ! As a retired Development Engineering Manager, I really do understand the marketing delema…! While we want to be precise, we also want to stay in business. The competition is always looking for a way to gain an advantage at the retail level, and inoder to keep up, marketing must do something competitive. Granted 99% of it is pure hype, but that is the reality of the market place we all enjoy! I actually get some real good laughs at some of the things claimed. As a custom clubmaker, I am always looking for new and better ways of building clubs that perform for an individual rather than the public at large. I would love to find a research archive that contains things like how to teak spine position to affect ball flight. I am sure that kind of information is carefully guarded. !$#^%@*&!!! Best thing we technocrats can do is keep an information flow going that focuses on the real issues of making a better performing club. SO.. keep the technical discussions flowing and THANKS !

]]> By: HornDawg http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-288 HornDawg Wed, 20 Feb 2008 14:14:01 +0000 http://blog.hirekogolf.com/?page_id=294#comment-288 Well then, make all marketing guys play to a single digit index and have an engineering undergraduate. Their job is to get people to buy the product. Remember PT Barnum's admonishment. Well then, make all marketing guys play to a single digit index and have an engineering undergraduate. Their job is to get people to buy the product. Remember PT Barnum’s admonishment.

]]> By: neil duncan http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-287 neil duncan Tue, 05 Feb 2008 15:39:13 +0000 http://blog.hirekogolf.com/?page_id=294#comment-287 I'm as guilty as the next duffer of anxiously seeking the next big thing. I think the best perspective is to be thrilled that there is so much innovation and accessability to new products. Hireko Golf is a prime example of both. I’m as guilty as the next duffer of anxiously seeking the next big thing. I think the best perspective is to be thrilled that there is so much innovation and accessability to new products.
Hireko Golf is a prime example of both.

]]> By: James L. Jones http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-284 James L. Jones Mon, 04 Feb 2008 22:31:19 +0000 http://blog.hirekogolf.com/?page_id=294#comment-284 Jeff, As a mechanical engineer ,I can only say keep up the good work. It is refressing to have an honest opinion Jeff,
As a mechanical engineer ,I can only say keep up the good work. It is refressing to have an honest opinion

]]> By: John Celano http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-286 John Celano Thu, 31 Jan 2008 11:16:09 +0000 http://blog.hirekogolf.com/?page_id=294#comment-286 Jeff, I always enjoy your articles and your advice! John (from Florida) Jeff,
I always enjoy your articles and your advice!

John
(from Florida)

]]> By: David Pendleton http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-283 David Pendleton Wed, 30 Jan 2008 22:41:18 +0000 http://blog.hirekogolf.com/?page_id=294#comment-283 Jeff, Good Job. Keep it up. David Jeff,

Good Job. Keep it up.

David

]]> By: MW http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-282 MW Wed, 30 Jan 2008 16:44:06 +0000 http://blog.hirekogolf.com/?page_id=294#comment-282 Jeff, amen! I'm also technically inclined (professionally) and have been known to have a few pet peeves. What always amazes me is how other technically inclined golfers (I play with a number) tend to believe these "exaggerations". There seems to be no end to what golfers will believe in their search for the "holy grail". If we believed the cumulative technical hype over the years from the golf industry, then every weekend hacker should be able to play Kim Jong Il flat -- his official bio claims that he scored 18 for a round on a championship course (besides being a fighter ace and other major accomplishments). Keep up the good fight and thanks for all you have done for golf. MW Jeff, amen!

I’m also technically inclined (professionally) and have been known to have a few pet peeves. What always amazes me is how other technically inclined golfers (I play with a number) tend to believe these “exaggerations”. There seems to be no end to what golfers will believe in their search for the “holy grail”.

If we believed the cumulative technical hype over the years from the golf industry, then every weekend hacker should be able to play Kim Jong Il flat — his official bio claims that he scored 18 for a round on a championship course (besides being a fighter ace and other major accomplishments).

Keep up the good fight and thanks for all you have done for golf.

MW

]]> By: “How Come The Marketing Department Keeps Screwing Up My Designs?” http://blog.hirekogolf.com/2008/01/29/how-come-the-marketing-department-keeps-screwing-up-my-designs/comment-page-1/#comment-285 “How Come The Marketing Department Keeps Screwing Up My Designs?” Tue, 29 Jan 2008 21:54:54 +0000 http://blog.hirekogolf.com/?page_id=294#comment-285 [...] As a technically inclined person, I take information seriously.  I shouldn’t matter whether the information is laid out as written text or appears as a diagram trying to describe something complex, but there should be a level of truthfulness in the context.  One of the pet peeves I have (and I have many) is when companies exaggerate claims of shifting the center of gravity in one of their designs.  Continue Here. [...] [...] As a technically inclined person, I take information seriously.  I shouldn’t matter whether the information is laid out as written text or appears as a diagram trying to describe something complex, but there should be a level of truthfulness in the context.  One of the pet peeves I have (and I have many) is when companies exaggerate claims of shifting the center of gravity in one of their designs.  Continue Here. [...]

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