Jeff Summitt on January 31st, 2008

It is my pleasure to announce that the 2008 Hireko catalog was mailed February 5, 2008 to current Hireko customers and to those who have requested one. We will also be notifying you next week on where to download the catalog online in PDF format. Not on our mailing list? Join here to request a […]

Continue reading about New Hireko 2008 Catalog Is In The Mail!

Jeff Summitt Explores Marketing Misconceptions and Inaccuracies in Golf Club Design – Center of Gravity As a technically inclined person, I take information seriously.  I shouldn’t matter whether the information is laid out as written text or appears as a diagram trying to describe something complex, but there should be a level of truthfulness in […]

Continue reading about “How Come The Marketing Department Keeps Screwing Up My Designs?”

Jeff Summitt on January 25th, 2008

Jeff Summitt Discusses The Granddaddy of All Golf Shows, The Annual PGA Show I always enjoy going to Orlando for the annual PGA Merchandise show for several reasons. First, it is my job to stay atop of equipment sector, so in most cases I am well aware of the product(s) before it is introduced at […]

Continue reading about 2008 PGA Show Update

Jeff Summitt on January 25th, 2008

Jeff Summitt Discusses The Granddaddy Of All Golf Shows, The 2008 PGA Show I always enjoy going to Orlando for the annual PGA Merchandise show for several reasons. First, it is my job to stay atop of equipment sector, so in most cases I am well aware of the product(s) before it is introduced at […]

Continue reading about 2008 PGA Show Update

Jeff Summitt on January 22nd, 2008

Take The Hireko Golf History Quiz The thing to understand is, in golf, if you think someone was first with that idea, someone probably beat them to it. One thing you will start to hear more of in the immediate future will be adjustable clubs where the shafts can be threaded into a head. Well, […]

Continue reading about Think You Know Your Golf History? Prove It!

Jeff Summitt on January 22nd, 2008

Take The Golf History Quiz! The thing to understand is, in golf, if you think someone was first with that idea, someone probably beat them to it. One thing you will start to hear more of in the immediate future will be adjustable clubs where the shafts can be threaded into a head. Well, guess […]

Continue reading about Think You Know Your Golf History? Prove It!

New Putters Designed To Not Only Sink More Putts But Save A Few Bucks Too CITY OF INDUSTRY, CA, January 22, 2008 – Hireko Golf introduces five new Bionik 500 Series Putters featuring state-of-the-art design and performance combined with affordability. All Bionik Series 500 putters feature an advanced new TPU face insert for superior feel […]

Continue reading about Hireko Introduces The New Bionik 500 Series Putters With Laser Precision Accuracy At Affordable Prices

Jeff Summitt on January 21st, 2008

Hireko’s average priced titanium driver head is in the $52 range. Couple this with the same $30 shaft and $5 grip, and the cost is roughly $87. If the clubmaker sold at $199, he would make an incredible 56% margin and a profit of $112. Even if the clubmaker were to sell at $150, he […]

Continue reading about Is Golf Club Component Pricing Getting Out of Hand?

Jeff Summitt on January 21st, 2008

The cornerstones of the component business and the emergence of the cottage industry known as component clubmaking was based upon the average person’s ability to get not only affordable clubs, but also good quality golf clubs as well. There was a huge void at the time between the price and quality of name brand clubs […]

Continue reading about Is Golf Club Component Pricing Getting Out of Hand?

Jeff Summitt on January 16th, 2008

Jeff Summitt Explores How To Purchase Wisely Selecting a golf club that is suited to your game can be a formidable challenge with all the different options that are available to you. For golfers that have played for some time, the selection process is often easier as that person can use the past experiences to […]

Continue reading about How To Buy Golf Clubs With Brains Not Brawn