Technical Director Jeff Summitt Explains Why 14 Clubs is The Magic Number The golf bag is much like a Swiss Army Knife, those versatile pocket items that are mostly available with a red handle and feature the white cross, or the emblem of Switzerland on them. Some of the deluxe models will have a multitude [...]
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Put Some Distance Between You and Your Competition! The new for 2008 Power Play System Q2 Fairways and Q2 Hybrids have arrived! Partner up your Q2 Driver with the new Q2 Fairways and Hybrids for an explosive and deadly accurate combination. Power Play System Q2 Fairway Woods For golfers seeking greater consistency from both the [...]
In sept of this year I got my first hole in one, reason i’m writing is to let you know that I was using the Dynacraft Avatar #4 hybrid club, the course I was playing Red Rock Golf club in Rapid City, South Dakota, hole # 8 par 3 205 yards. Just letting you know, [...]
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Power Play System Q2 Fairways (Code MW208) For golfers seeking greater consistency from both the fairway and the rough will be pleasantly surprised by these “right-sized” fairway woods. From face to back it is the same size as most game improvement fairway woods on the market today. But as a result of not cutting the [...]
One question I get from customers is “Why don’t you see more pro’s playing square golf drivers if they are supposed to be so great?” While what the pros play does help propel sales and develop trends in the golf industry, there are times when the average golfer would be better off using something different. [...]
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CITY OF INDUSTRY, CA, December 4, 2007 – Hireko Golf introduces its newest addition to the best selling iBella line of ladies golf clubs, the Tiara Putter. Exclusively designed for women, the iBella Tiara putter dons a contemporary look with soft, flowing edges, an hourglass center support and is surrounded by authentic Swarowki crystals in [...]
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I am surprised sometimes by comments from customers when you try to help their game. For instance, I was speaking with a customer who was a habitual golf slicer of the ball. He self-admitted that he wasn’t going to spend the money or devote time to getting lessons and practicing because of family commitments. “Fine”, [...]
I am surprised sometimes by comments from customers when you try to help their game. For instance, I was speaking with a customer who was a habitual golf slicer of the ball. He self-admitted that he wasn’t going to spend the money or devote time to getting lessons and practicing because of family commitments. “Fine”, [...]
This summer I wanted to test some ideas regarding both length and swingweight using some very controlled measures. This is only Part One of a three part test, but I wanted to share the thought process with you in order to gain an appreciation of the custom fitting process and show that it does takes [...]








Callaway Wins Lawsuit against Titleist
On Friday Dec 14, the Associated Press came out with breaking news as Callaway Golf had won a patent infringement case against Acushnet, the maker of the popular Titleist Pro V1 ball. While lawsuits in golf balls are nothing new, it is the magnitude that makes this newsworthy. Maybe the single most instrumental product in [...]
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