Hireko Golf has added its entire inventory of shafts and grips for custom golf clubs to it’s website Hirekogolf.com. A golfer now has the ability to custom build a truly unique set of custom built golf clubs from an inventory of over 2,000 shaft and grip combinations.

CITY OF INDUSTRY, CA, July 20, 2007- Hireko Trading Company, Inc. announced the launch of its new online custom golf club assembly initiative on its website www.hirekogolf.com. The new “build and buy” option will enable golfers to create a set of clubs to their exact specifications. Users can choose from thousands of combinations of clubheads, golf shafts and golf grips and receive an instant price for their options.

“Choice is the key to bringing online custom club building to golfers,” said Rob Altomonte, VP of Marketing for Hireko Golf. “Until now, consumers have not had many choices when it came to purchasing online custom fit clubs. Hireko’s goal is to give golfers seeking high quality custom clubs access to its 26 years of golf component expertise and resources. This includes our free Technical Hotline (800-942-5872), our new online GetFit System that will assist you in the club fitting process and our inventory of thousands of shaft and grip models to choose. Choose either our brands such as Acer, Power Play and Apollo or such name brand shaft and grip manufacturers as Grafalloy, New Image, True Temper, Karma, Lamkin, Winn, Golf Pride, Aldila and many more.”

“Simply speaking, Hireko is positioning itself to become the leading online retailer of custom made golf clubs,” says Altomonte.

“Hireko wrote the book on custom golf club fitting“, said Altomonte. “Hireko has published over 3 books on custom golf club fitting and they remain the technical experts in the field.” The new online custom club initiative is another symbiotic and evolutionary leap forward for Hireko Golf.

After the clubs arrive at the golfer’s door in about a week, Hireko’s superior customer and technical service will further support the buyer’s online club purchase. Since 1980, Hireko has provided the golf industry with reliable, trusted and proven customer service and technical support.

“There are other companies who give online custom club fitting options. But Hireko’s 26 years in the golf business, it’s technical expertise, factory direct prices and access to thousands of shaft and grip combinations provide a unified and committed user experience that our competition cannot offer”, states Altomonte.

To experience the new online custom made golf club options, visit www.hirekogolf.com.

For over 26 years, Hireko Golf has served the golf industry through its direct mail, website and retail channels. Hireko and Hireko’s technical expertise has produced over a dozen nationally recognized publications and the Dynamic Shaft Fitting Index remains the dominant testing and development concept in shaft technology. Our brands include Acer, Hireko, Oxygen, Dynacraft, Pal Joey, iBella, Synchron, Power Play and Karma. Hireko specializes in manufacturing and designing custom made golf clubs. For more information visit www.hirekogolf.com.

SOURCE: Hireko Trading Company, Inc.

Contact: Rob Altomonte, 614-209-7405

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